About AXA
AXA is a global leader in insurance and financial services, dedicated to helping customers protect what matters most to them. As the sixth-largest insurance company in the world, we provide a wide range of services, including health, car, home, and business insurance. We support millions of customers worldwide, helping them navigate life's uncertainties with confidence.
AXA Retail helps people get back to the good stuff with quick, fuss-free home and car insurance and brilliant customer service.
Job overview
You’ll be responsible for planning and executing email and customer relationship management (CRM) campaigns using data and segmentation, to driving customer growth, cross sell and engagement. You’ll be an expert in using Salesforce Marketing Cloud (SFMC) CRM, including AI capabilities. Internally, the role is known as Marketing Executive – CRM and Communications. This role is a 12-month fixed-term contract.
Key responsibilities
* Work with Customer Experience and Communications team to translate communications into actionable campaign plans.
* Create and build campaigns, ensuring accurate targeting and personalisation using data and insights.
* Partner with AXA colleagues to align campaign execution with team priorities. Use Salesforce Marketing Cloud CRM platform to execute campaigns.
* Monitor campaign performance, adjusting tactics to maximise engagement and conversion.
* Execute test and learn activities for cross sell initiatives, measure impact, optimise campaigns and share learnings to inform future strategy.
* Ensure campaigns are delivered on time, within scope and in compliance with data protection requirements.
* Identify opportunities to drive performance. Ensure communications are focussed on growth, cost reduction and retention.
Work arrangements
At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team and our customers. You'll work at least two days a week (40%) away from home, moving to three days a week (60%) in the future. Away from home means attending the office, visiting clients or attending industry events. You’ll travel regularly to our London office.
Your skills & experience
* Demonstrable experience of using Salesforce Marketing Cloud CRM system is essential. You’ll have knowledge of its AI capabilities and be up to date with latest version.
* Experience in building creative, email template designs for individual campaigns.
* Use of Google Analytics or similar analysis tool would be helpful.
* Ability to meet short deadlines.
* Excellent stakeholder management skills, able to work with cross-functional teams.
* Numerical skills with ability to uncover and cascade actionable insights.
* Creative approach to problem solving and troubleshooting.
* Adaptable to change.
* Presentation skills.
Internal candidates are encouraged to apply for this role as a secondment opportunity through the internal careers site.
As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.
This position has been defined as an Insurance Distribution Directive (IDD) role under the IDD regime which means that in addition to pre-employment screening checks, the successful candidate will be subject to background screening every 4 years with an annual declaration in interim years.
We’re proud to be an Equal Opportunities Employer and don’t discriminate against employees or potential employees based on protected characteristics. If you have a long-term condition or disability and require adjustments during the application or interview process, we’re proud to offer access to the AXA Accessibility Concierge. Please send an email to jennifer.manuel@axa-uk.co.uk.
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