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Communications Officer (Digital), Greenock
Client: Venesky Brown
Location: Greenock, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Views:
1
Posted:
02.05.2025
Expiry Date:
16.06.2025
Job Description:
Venesky-Brown’s client, a public sector organisation in Greenock, is currently looking to recruit a Communications Officer (Digital) for an initial 3-month contract, with the option to extend, on a rate of £250-£350/day (Inside IR35). This is a hybrid role, mostly working from home with occasional office attendance required.
Responsibilities:
* Provide immediate support to the existing corporate communications team and their work to maintain the organisation's social media presence.
* Lead a comprehensive audit of Inverclyde Council’s social media and digital communication channels.
* Provide actionable recommendations based on the audit and draft a suggested approach for a new digital communications strategy that enhances social media performance and other highlighted channels.
* Identify target audiences and utilise platform-specific approaches to maximise engagement.
* Create engaging, creative, and impactful content (text, images, videos) tailored to various social media platforms.
* Collaborate with other departments to ensure accurate promotion of key services, projects, and events.
* Conduct a detailed audit of the social media channels, assessing effectiveness, reach, and engagement.
* Analyse current digital assets and communications platforms, including the corporate website and employee communication channels.
* Benchmark against best practices and industry standards to identify strengths, weaknesses, and opportunities.
* Prepare a comprehensive report with findings and evidence-based recommendations for improvement.
* Collaborate with appropriate services, users, and stakeholders to design a plan for a cohesive, innovative digital communications strategy that:
o Maximises social media impact and fosters community engagement.
o Enhances the usability, accessibility, and performance of the corporate website.
o Integrates employee communication tools to improve internal collaboration.
o Encourages public consultation and participation.
o Establishes KPIs and measurable goals to monitor success.
* Work closely with internal teams and external partners to gather insights and ensure alignment with organisational objectives.
* Facilitate workshops or meetings to present findings and gather feedback on proposed strategies.
* Proven experience in conducting digital audits and developing digital strategies.
* Strong analytical skills to interpret data and generate insights.
* Expertise in social media management and content strategy.
* Knowledge of website usability, accessibility standards, and UX principles.
* Excellent communication and stakeholder engagement skills.
* Strategic thinking and problem-solving abilities.
* Strong interpersonal and collaborative skills.
* Ability to manage multiple tasks within limited time frames.
* Experience working within a local government or public sector context.
* Familiarity with employee engagement tools and methodologies.
If you would like to hear more about this opportunity, please get in touch.
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