National Account Manager
Are you a commercially driven National Account Manager who thrives on building strategic, FMCG, retail or wholesale partnerships? Do you enjoy owning key accounts end-to-end - from negotiation and joint planning through to delivery and performance optimisation?
We're supporting a growing commercial organisation in Peterlee to appoint a National Account Manager who will take ownership of key national customers and drive profitable, sustainable growth.
This is a high-impact role sitting within the Commercial function and reporting directly to the Commercial Controller.
📍 Location: Peterlee (4 days office / 1 day WFH - flexibility considered)
💰 Salary: Up to £45,000 - £60,000 DOE + 5% performance bonus
🕒 Full-time | Permanent | 40 hours per week, Monday to Friday
25 days holiday + bank holidays
Statutory pension scheme
Free on-site parking
Supportive, collaborative working environment with a focus on development and wellbeing🚀 The Opportunity
As National Account Manager, you'll be responsible for leading strategic customer relationships and delivering ambitious yet achievable commercial targets. You'll act as the critical link between customer strategy and internal execution - aligning commercial objectives, strengthening partnerships, and ensuring operational excellence across your accounts. This role combines relationship leadership, commercial ownership, and data-driven decision-making.
🔑 What You'll Be Responsible For
Account Leadership & Relationship Management
Owning and developing strong relationships with key national retail and wholesale customers
Leading annual commercial negotiations including pricing, terms, and promotional agreements
Acting as the primary commercial contact for category reviews and supply collaborationCommercial Planning & Profit Delivery
Building and delivering annual Joint Business Plans (JBPs) aligned to company strategy
Managing full P&L accountability for assigned accounts (revenue, margin, volume & trade spend)
Identifying growth opportunities through distribution expansion, NPD launches, and promotionsPerformance Analysis & Forecasting
Using sales data, customer insight, and market trends to inform strategic decisions
Delivering accurate demand forecasts in collaboration with supply chain
Monitoring trade spend to ensure strong ROI across promotional activityCross-Functional Leadership
Working closely with Marketing, Finance, Category, and Supply Chain teams
Leading internal account reviews and presenting performance updates, risks, and opportunities
Supporting innovation and product development with clear customer insightExecution & Governance
Ensuring commercial agreements are effectively executed in-store and online
Monitoring compliance with agreed terms and resolving issues quickly
Driving excellence in activation, pricing accuracy, and customer engagement🎯 What We're Looking For
We're seeking a commercially astute, confident account leader who understands how to balance relationship management with disciplined financial performance.
You'll bring:
Proven experience managing national retail or wholesale accounts
Strong commercial acumen with full P&L ownership
Experience delivering Joint Business Plans and leading annual negotiations
Advanced negotiation and value-based selling capability
Strong forecasting and budgeting experience
Confidence presenting to and influencing senior stakeholders
A data-driven approach, ideally with CRM and sales analytics experience
Excellent communication and reporting skillsExperience in senior sales leadership roles (e.g., National Sales Manager, Regional Sales Manager, Head of Sales) is highly advantageous. A degree in Business, Marketing, Management or similar is desirable, though equivalent commercial experience will be considered.
🌱 Why Join?
This is an opportunity to take true ownership of national accounts within a commercially focused business that values structure, collaboration, and delivery.
If you're motivated by driving profitable growth, influencing senior stakeholders, and strengthening strategic partnerships - this could be your next step.
Due to the high volume of applicants we are unable to provide individual feedback, if shortlisted you will be contacted within 5 working days of sending your CV. If you require any reasonable adjustments as part of the application or interview process, please let us know and we will be happy to support you.
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