Social Media Executive | Fashion | Liverpool | Fast-Growth E-commerce | up to £32k
A fast-paced, trend-led fashion retailer is seeking a Social Media Executive to take ownership of TikTok-first content and help drive brand growth through short-form video. This is an exciting opportunity for a creative and culturally aware individual who can spot trends early, create engaging content, and bring a brand personality to life online. The Social Media Executive will play a key role in building community, boosting engagement, and shaping the voice of the brand on TikTok and beyond.
Key Responsibilities
* Create, edit and publish TikTok-first video content that is authentic, engaging, and on-trend.
* React quickly to emerging sounds, memes, and cultural moments that resonate with the brand's audience.
* Act as the face of the brand where relevant, with confidence on camera.
* Collaborate with influencers and creators to source, brief, and repurpose UGC-style content.
* Own the TikTok content calendar, balancing planned activity with reactive posting.
* Analyse performance, reporting on results and feeding insights into future activity.
* Work closely with the wider marketing team to ensure consistency across social channels.
* Foster community engagement by responding to comments and developing a strong, relatable brand voice.
What We're Looking For
* Previous experience managing or contributing to a TikTok account (brand, business, or personal).
* Strong video editing skills, ideally using CapCut, InShot, Adobe Rush, or native TikTok tools.
* A deep understanding of TikTok culture, formats, and creator trends.
* Confident appearing on camera and/or directing others in content creation.
* Highly agile, able to thrive in a fast-moving, reactive environment.
* Excellent written and verbal communication skills.
* A genuine interest in fashion, culture, and social-first storytelling.
This is a fantastic opportunity for a Social Media Executive who is passionate about content creation and wants to shape the social presence of a growing fashion brand. If you are a Social Media Assistant or Executive who thrives in fast-paced environments and knows how to harness the power of TikTok to drive growth, we'd love to hear from you.
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