Overview
About The London Interdisciplinary School
The challenges facing the world today are not theoretical. They are urgent, messy, and interconnected. And yet, most universities still train students in narrow silos, disconnected from the real world.
LIS is doing things differently. We are the first university in over 50 years to be granted full degree-awarding powers from inception. Our mission is to prepare the next generation with the interdisciplinary tools, methods, and mindsets needed to tackle complex problems, and to thrive personally and professionally.
We’ve moved from experimentation to disciplined scaling. Our founding undergraduate cohort graduated in 2024 at the Royal Institution, with 85% already in skilled work or further study. Our Master’s is growing fast, our first MBA is underway, and we’re delivering leadership programmes to organisations like the UK Health Security Agency, TSB bank, and Mori in Japan.
All this powered by a talented team of 40+ combining experience from Oxford, Cambridge, Harvard, MIT, the RSA, British Airways, McKinsey, LEGO and more.
LIS is building a niche, prestigious brand with global relevance. This is a rare chance to help shape a world-class institution from the ground up, challenging the most well-established players in higher education. Come join us!
About the role
We are looking for a Performance Marketing Manager to design and drive the digital acquisition strategy across all LIS programmes (Bachelor’s, Master’s, MBA and short courses).
In this role, you will be the in-house specialist for paid media and to delivering measurable results: high-quality enquiries, applications, and ultimately enrolments.
The role will evolve across three phases:
* Diagnosis: Audit and assess current campaigns, channels, and performance.
* Optimisation: Implement improvements and test new approaches to maximise ROI.
* Monitoring: Track performance, report on results, and ensure sustained success.
We expect at least two days per week on campus (we’re in East London between Aldgate East and Whitechapel) to collaborate with the team, with the second day flexible for remote work.
Core Responsibilities
Paid Media Strategy and Execution
* Lead strategy and day-to-day running of paid media campaigns across Google, Meta and emerging channels (TikTok, LinkedIn).
* Take an active role in reviewing campaign setups and performance data to ensure accuracy and effectiveness. Bid strategy management. CPA optimisation. Budget pacing. Attribution modelling.
* Work independently to validate insights, identify optimisation opportunities and ensure best practice is applied.
* Ensure campaigns are tailored to the recruitment goals of different LIS programmes.
Performance Optimisation
* Track and optimise campaigns against the recruitment funnel: awareness → enquiry → application → enrolment.
* CRO testing. Landing page design. Website restructuring for conversion
* Partner with the Marketing team to integrate paid activity with LIS’s broader brand and content strategy.
Analytics and Reporting
* Monitor and report on campaign performance using GA4, dashboards and attribution tools.
* Track CPL, CPA, conversion rates and ROI by programme.
* Provide insights and recommendations to the senior team.
CRM and Funnel Integration (supporting responsibility)
* HubSpot performance optimisation. Ensure campaigns are tracked correctly into HubSpot (UTMs, lead source, campaign tagging).
* CRM tracking & attribution. Funnel dashboards. Campaign reporting
Experimentation and Growth
* Pilot and evaluate new platforms and formats with a test-and-learn approach.
* Contribute to conversion rate optimisation initiatives across enquiry and application processes.
Performance KPIs
* CPA / CPL
* Cost per application
* Conversion rate
* Application starts
* Lead → application rate
* ROI by channel
About you
* Hands-on experience managing Google Ads and Meta Ads; knowledge of TikTok/LinkedIn Ads a plus.
* Comfortable reviewing and interpreting campaign performance directly in platform, with the ability to identify areas for improvement.
* Strong analytical skills; confident with GA4, attribution and campaign reporting.
* Skilled in collaborating with agencies and driving accountability through partnership.
* Ability to establish effective processes across marketing, design and admissions, ensuring campaigns are consistently supported with timely creative assets, aligned messaging and structured follow-up.
* Experience in education or programme recruitment is a plus but not essential.
* Familiarity with CRM and marketing automation tools (for example, HubSpot)
You will report to our Head of Marketing and work closely with our Marketing Team.
* Competitive salary, depending on experience
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