Head of Digital Omnichannel Marketing
London
£100K - £110K + Generous Bonus & fantastic benefits!
About the Role
We working with a luxury leader within London that are seeking a dynamic Head of Digital Omnichannel Marketing to lead across Brand, Paid media and social media to drive the brand vision and strategy forward. You will work across a wide range of channels and agencies to drive the global experience! This is a fantastic brand with an even better story behind the product, so you definitely will want to be part of there next chapter.
Key Responsibilities:
Define and execute paid media plans across channels (OHH, Print, Digital), aligned with brand goals and campaign objectives.
Collaborate with 360 teams across media strategy, creative asset needs, and delivery.
Lead agency briefings, follow-ups, and site visits.
Identify and secure new paid media opportunities (platforms, integration's, partnerships).
Own the full brand and performance budget alongside ROI/KPI reporting.
Lead briefing, planning, and implementation across markets and agencies.
Serve as in-house expert on algorithm optimisation and platform best practices.
Monitor performance, analyse results, and implement improvements across channels and markets.
What you bring:
Strong experience across the luxury space within a global setting is key.
Proven experience in developing and executing integrated paid media strategies across both brand and performance channels.
Strong leadership skills, including managing direct reports and cross-functional teams.
Excellent communication and vendor/agency management capabilities.
Analytical mindset with a track record of translating data into actionable media insights.
*Rates depend on experience and client requirements