The Brand Manager supports the EBD team in increasing market share our existing products as well in the development direct marketing strategies (off and online), creating marketing materials, marketing kits, with support of Head of Marketing.
It is also responsible to spend time in the market to learn to understand the problems of market participants, team, to document them, assess them and communicate their results to the rest of the sales and marketing teams.
Main abilities include an excellent form of communication as well as great people skills.
With colleagues and contact partners from EBD team, define product requirements based on market facts and real-world scenarios.
Work out to plan and carry out a successful Go-to-Market strategy together with other marketing teams.
Responsibilities:
* Support global EBD team in the creation of strategic decision proposals based on all market facts, results of the analyses (competitor, SWOT, target segments etc.), evaluations (KPIs,), product launch activities with marketing activities.
* Support global EBD team in the creation of marketing tools and materials (benefit arguments and sales arguments for the target segments)
* Supporting the global EBD sales team with customer presentations and customer requirements
* Development & implementation of strong pre-launch & launch programs/ campaigns.
* Arrange together with global EBD sales team different customer events.
* Support global EBD team in brand building via content creation for specific consumer life stages
* Collaborate with other brand managers in maintaining plan integration and ensuring the overall achievement of product objectives.
* Monitoring of competition, promotional activities, market trends
* Close cooperation with digital department on coordination of content and activities online
* Liaise with PR agency to ensure regular press coverage, clinic support, KOL development, video content
* Update monthly report with recent marketing/training activity
* Engage in regular contact with KOLs/trainers/product ambassadors