About Us
We are responsible for helping people understand how Dyson technology works—and why it’s different and better—by creating compelling, world-class content across every channel and market. Our work is fast-paced, collaborative, and deeply connected to Dyson’s mission of solving problems others ignore
About The Role
Are you an experienced Senior Strategist with a passion for delivering social excellence and impactful brand partnerships?
Dyson is seeking an experienced Senior Social Strategist to drive its global vision for Beauty and accelerate brand growth through pioneering content, engaging partnerships and insight-fuelled creativity. In this role, you will set the benchmark on for social performance – leveraging data, championing innovation and driving best-in-class results at scale. You’ll architect the social strategy behind Dyson’s most critical Beauty launches, always on content ambitions and support the implementation global beauty brand partnerships.
Your vision, analytics and strategic acumen will ensure Dyson’s social approach leads the industry, not follows. Social media is at the heart of everything we do, and this role is pivotal in enabling Dyson to achieve its product launch and digital ambitions.
Key Responsibilities – Beauty category focused
Strategic vision and direction
* Define, own and drive end-to-end social strategies for NPD, campaigns and always-on content ambitions. Ensuring alignment with brand vision and commercial goals
* Champion the role of social in Beauty product launches, especially through Brand360. Reinforce the value of social strategy and shape how we develop and deliver campaigns.
* Turn global strategies into executed campaigns that launch seamlessly across global markets and channels. Distribute actionable strategies to local teams, making sure activations are consistent with Dyson’s vision
* Partner with wider business stakeholders and collaborators across multiple functions to deliver shared ambitions and goals
* Drive social best practice with markets. Champion a direct feedback loop with local teams and regions to advance social content generation
* Work closely with brief owners to fulfil their social ambitions and self-generate briefs to leverage emerging opportunities
* Oversee global day-to-day execution across all major social channels (serving an audience of 6M+), including management of launches and asset publishing
Shaping creative excellence
* Strong understanding creative output coupled with strategic mindset: can work in partnership with creatives to define briefs and steer the right output to meet the KPIs
* Ensures content is consistent, accurate and aligned with Dyson’s tone of voice and creative identity
* Can drive content delivery by collaborating with key stakeholders and production team to push projects to through the process
* Push content innovation, focused on nurturing opportunities that engage Owners in new ways with emerging formats and tactics
* Can work with wider Commercial community to upskill teams on what best-in-class social content looks like, both within NPD and always on activity
* Transition campaigns towards a sustained always-on approach, empowering creatives to think beyond the launch moment and approach content generation opportunities differently
* Support triage and prioritisation process, translating complex or ambiguous requests into clear plans with strategic direction to keep our creative teams efficient and responsive
* Champion agility and agile ways of working, ensuring our teams operate at pace and make fast, informed decisions in tight timeframes. Use insights to support creative growth and content production
Platform best practice and management
* Has a deep knowledge of the latest platforms (Meta, TikTok, YouTube, LinkedIn as priorities) and can articulate the requirements of these platforms in a social strategy
* Supports the optimisation of content to enhance visibility in SEO and GenAI
* Understands the latest algorithm changes and can articulate to senior stakeholders the impact and action plan to remain ahead
* Can oversee publishing processes to ensure content meets the highest standards and is delivered to channel requirements
* Support with streamlining processes and robust governance across channels, including the oversight of passwords, asset management and editorial calendar
* Safeguard Dyson’s brand reputation on social touchpoints and can lean in where required to ensure content is uploaded and distributed accurately
* Empower our community management and care teams by sharing channel knowledge and aligning on initiatives to drive overall success
Audience and trends
* Can use data and insight to determine opportunities to leverage key trends - specifically plugged into the beauty, lifestyle and fashion landscape
* Adapt social strategies to meet the specific needs of different audience segmentations and the channels that they use to engage with brands
* Enthusiasm for the evolving beauty technology landscape with a knowledge of different hair types including T3/T4 (Curly and Coily)
* Push boundaries to tap into cultural moments, driving inclusivity and accurate representation in social content
* Collaborate with Creative, Marketing and Business Units to ensure Dyson has a responsive content strategy that continually drives impact and cut through
Data-driven decisions to drive performance
* Has a deep understanding of the latest measurement frameworks and KPIs
* Can deliver a regular cadence of actionable reporting, translating insights into future-facing creative strategies and embedding best practice principles across the business
* Ensure that robust, insight-driven data informs social approach. Represent social within various internal forums, sharing insights and actions
* Report and provide clear, narrative-led content performance updates to senior leaders, reinforcing the strategic value of social
* Works in partnership with other teams to ensure social plans are measurable
* Can make data-driven decisions to adjust and improve social initiatives
Global partnerships
* Globally lead, strategize and implement Dyson’s approach to global brand partnerships for new and existing product categories
* Identify and build out annual partnership activities, inclusive of the co-authoring on tease, launch and sustain campaign activities for each partnership moment.
* Consult and act as brand guardian for top tier local market led partnership opportunities. All approvals for any activity to be conducted in partnership with Dyson’s Chief Engineer and Executive Council.
* Work closely with Dyson’s creative, content, PR and commercial teams to ensure that content is leveraged across earned, owned and paid channels.
* Remain on the pulse of brand content and partnership trends to ensure creative, maximum exposure.
About you
We’re looking for a Senior Social Strategist who can:
* Bring at least 5 years of social strategy and partnerships experience – specifically demonstrating beauty industry expertise – can demonstrate leaderships across social, content planning, planning campaign roadmaps & seasonal/reactive creative strategy.
* Foster a collaborative environment where creative ideas can flourish
* Demonstrate deep expertise in content platforms, trends and processes
* Work closely with cross-functional teams - extending into BUs, legal, markets, regions and beyond
* Ensure alignment and effective communication across the team to achieve common goal
* Communicate exceptionally well, both in written and verbal
* Ability to analyse results - see the big picture but obsess over getting the details right
Benefits
At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.
Working policy
At Dyson, our vibrant campus culture is built on in-person collaboration, creativity, and shared learning. Working side by side not only fuels our innovation, but also creates a strong sense of belonging. To nurture this dynamic and inclusive environment, we do not offer a regular hybrid working arrangement.
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.