We’re looking for an experienced and commercially minded Manager of Campaign Marketing to lead the planning, briefing and delivery of high‑impact brand and tactical marketing campaigns across Europe.
Working at the heart of our Brand & Marketing function, you’ll shape and deliver integrated, insight‑led omnichannel campaigns that support our brand platform and business strategy. Acting as the ATL creative client, you’ll partner closely with internal teams and external agencies to ensure a seamless, compelling consumer experience across all touchpoints.
This is a highly visible role, requiring strong leadership, strategic thinking and the ability to flex between big‑picture planning and hands‑on delivery.
What you’ll do:
* Work closely with the senior leadership team within Brand & Marketing to establish goals, objectives and measures for each Brand & Marketing campaign across Europe.
* Develop deep understanding and ownership of our brand platforms working with the consumer insight and customer engagement teams to ensure all activity is insight driven.
* Lead and partner cross‑functionally to ensure all necessary information and insight is gathered and shared to produce comprehensive Brand & Marketing briefs and communications calendars.
* Plan, brief and develop relevant integrated Omnichannel marketing campaigns from inception to delivery across all consumer owned, earned and paid channels – ensuring internal COE teams and external agencies are connected, engaged and aligned.
* Lead Creative development as ATL creative client for internal creative team and external creative agency, managing ATL creative development through from briefing, development and sign‑off of master assets before handover to local markets, ensuring creative teams are working collaboratively with other agency teams.
* Ensure financial investments are realistic to achieve campaign objectives – aim to avoid inconsistency between expectations and actual deliverables.
* Lead Brand & Marketing teams and agencies to review campaign performance and ensure key learnings inform future decisions and strategies.
* Accountable for driving forward changes within Brand & Marketing and the wider business to enable TJX Europe to deliver a seamless consumer Omnichannel experience across all markets and brands.
* Support AVP Campaign Marketing in annual strategy planning, challenging Brand & Marketing to think differently, take forward internal learnings and consider consumer and external insights.
* Champion European thinking and the Omnichannel consumer experience.
* Provide leadership and day‑to‑day management for all direct reports, ensuring teams have clear goals, priorities and personal development plans.
What you’ll bring:
* Retail experience, preferable gained in a multi‑channel environment.
* Experience leading the creation of integrated marketing campaigns.
* Experience in managing agency relationships.
* Experience of working within a pan‑European matrix business.
* Strategic thinker.
* Budget and project management experience.
* An effective decision maker, problem solver and planner.
* Able to easily flex between tactical (taking a hands‑on approach) and strategic.
* Highly commercial and analytical.
* An experienced people manager.
* Educated to degree level.
* Skilled in influencing cross functional teams and fellow colleagues.
* A love of retail.
* Proven experience within a Brand & Marketing group.
* You must have the legal right to work in the country you are applying to.
J-18808-Ljbffr