Overview
Join the Access family as a GTM Manager covering a 12‑month maternity role within the People Division. We’re looking for a passionate leader to drive key product and marketing initiatives that accelerate incremental revenue.
Responsibilities
* Lead strategic go‑to‑market planning, collaborating with Product Management, Propositions leads and Marketing to design the optimum launch approach for new products or core feature launches.
* Coordinate product launches and releases, managing cross‑functional operational readiness and delivering all sales enablement and marketing assets.
* Ensure the portfolio of existing and new products achieves divisional targets through innovative and well‑executed product marketing initiatives.
* Identify cross‑sell opportunities and secure support from the Product Marketing Director to execute appropriate marketing initiatives.
* Develop product propositions, positioning and messaging that create competitive advantage for customers and prospects.
* Deliver sales enablement assets, improving conversion rates and supporting the selling process for strategic products.
* Understand the buying process and buyer DNA, brief internal teams as part of the launch process.
* Execute lead generation campaigns and provide relevant content to marketing peers.
* Champion the voice of the customer and central product proposition in planning and execution forums.
* Orchestrate the optimum customer journey for each new product and refine the experience for existing core products.
* Serve as the market intelligence expert on buyers, competition and win‑against strategies, communicating insights to stakeholders.
* Develop customer success stories and collateral to increase customer happiness and support product cross‑sell and up‑sell.
Qualifications
* Proven experience in software product marketing and GTM, preferably in B2B SaaS.
* Demonstrated success in launching products and executing GTM plans.
* Experience creating compelling marketing and sales enablement materials.
* Track record of implementing successful product launch and lead generation campaigns across media and channels.
* Ability to manage multiple tactical projects with tight deadlines and support big strategic initiatives.
* Adaptable, flexible and thrive in an agile and dynamic environment with strong project management skills.
Benefits
Competitive salary, 25 days holiday (increasing with tenure) and a matched pension scheme. Choose from a range of benefits to suit your needs. Access gives back with one charity day allocated to support a cause that matters to you.
We are committed to creating a welcoming and inclusive environment where everyone can thrive. Equality for all is a core value, and we wholeheartedly believe in the transformative power of diversity.
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