Our client, a dance music management company, is seeking a savvy Social Media & Digital Content Strategist to engage audiences with creative content ideas for the company’s dynamic roster of artists.
Key responsibilities will include:
· Generating ideas for content formats, forging viral moments and capitalising on trends.
· Supporting artist managers with their digital and social media rollout plans for tracks, gigs, and the artist’s activities.
· Crafting flexible content calendars that correspond to the artist’s schedule.
· Collaborating with the artist, artist managers, videographers, and BTS teams to capture moments from the studio and headline shows.
· Timing social media posts and optimising them for the greatest impact.
· Attracting attention from fans with comments, DMs, inside jokes, or surprise drops.
· Using analytics to lean into what has impact and modifying strategies where there can be improvement.
· Ensuring the branding is consistent and remains authentic.
Requirements:
· Previous experience handling artist social media, or for a label, brand, or creator.
· Experience with launching music releases/tours/merchandise is advantageous.
· Genuine enthusiasm and interest in music culture, particularly the dance scene.
· Thorough understanding of TikTok, Instagram, YouTube Shorts and posse...