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Overview
It’s a great time to join Screwfix. Thanks to the hard work of our team and record-breaking sales, we’re proud to be one of the fastest-growing retailers in the UK. And we want to pass that growth onto you.
Role Description
App Acquisition Manager – Own the Growth. Drive the Impact.
This is your chance to elevate Screwfix’s App by owning strategies that attract new customers, increase engagement, and boost sales. Reporting to the Senior Digital Channel Manager, you will lead initiatives to expand our app user base, develop acquisition strategies, and optimize digital journeys for maximum installs and engagement.
Your responsibilities include creating a 12-month acquisition plan, executing high-impact promotions, partnering with industry leaders like Google, Meta, and Apple, managing Appsflyer integration, and ensuring marketing ROI is maximized. You will collaborate with commercial teams, stores, and CRM stakeholders to align efforts with business goals, and oversee App Store Optimization (ASO) strategies to increase visibility and downloads.
Data analytics will guide your decisions. You will analyze performance metrics, optimize budgets, and implement data-driven improvements to continually enhance app growth, making a significant impact on one of the UK’s most trusted brands.
Work Environment & Values
At Screwfix, we prioritize our colleagues’ wellbeing, offering flexible hybrid work arrangements, inclusive culture, and sustainability initiatives. We believe happy, fulfilled colleagues create a stronger business.
Benefits include:
* Work-Life Balance: Hybrid working, flexible hours.
* Belonging & Growth: Supportive team, diversity championing, career development opportunities.
* Sustainability: Commitment to reducing carbon footprint and sustainable practices.
Key Responsibilities
Required Skills & Experience
Additional Information
We prioritize your wellbeing with benefits like health support, financial wellbeing, staff discounts, and opportunities for growth. If you need any support or adjustments for your application, contact careers@screwfix.com. No agencies, please.
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