Responsibilities
* Set and execute lifecycle strategy – define and execute campaigns that drive conversion, activation, and retention across the customer journey.
* Optimise performance with data – build a rigorous test‑and‑learn approach, using quantitative analysis to uncover root causes of performance shifts and continuously improve outcomes.
* Lead and develop a team – guide a growing lifecycle team, setting priorities, sharpening their analytical toolkit, and raising the bar for execution quality.
* Drive cross‑functional impact – partner with Product, Data Science, and Marketing Operations to ensure lifecycle campaigns are tightly integrated into the broader growth engine.
* Make lifecycle a strategic growth lever across the funnel – champion lifecycle marketing as a growth lever and help evolve the team's scope from execution to optimisation, insights, and strategic influence across the funnel.
Qualifications
* Strategic problem solving – experience in management consulting, growth strategy, or an equivalent analytical role where you tackled complex, ambiguous problems.
* Analytical toolkit – strong data analysis and diagnostic skills; ability to work with SQL or partner effectively with data teams to derive insights.
* Marketing / Growth exposure – hands‑on experience in lifecycle/CRM marketing, customer engagement, or growth roles preferred, but a sharp consulting‑style toolkit with a willingness to dive into execution is equally valued.
* Leadership – experience leading projects or teams, with the ability to coach others and raise performance standards.
* Communication – structured, persuasive communicator comfortable influencing senior stakeholders.
* Bias to action – entrepreneurial mindset with a track record of delivering results in fast‑paced, dynamic environments.
About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by proprietary infrastructure and software, we empower over 150,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
Proudly founded in Melbourne, we have over 1,800 people across 26 offices around the globe and are valued at US$6.2 billion. Backed by world‑leading investors such as Visa, Airtree, Blackbird, Sequoia, DST Global, Greenoaks, Salesforce Ventures, Lone Pine and Square Peg, we are building the future of global banking.
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