Location: London Victoria
Hybrid - min 2 days a week in office
Our client is a relationship-driven B2B business operating in the fast-growing wealth and legacy sector. They are seeking a strategic yet hands-on Growth Marketing Lead (B2C) to own and scale their digital acquisition and performance marketing engine.
This is a pivotal role within the business. Your remit is to align growth strategy, channel performance, and commercial outcomes across platforms, partners, and sales. You will lead client acquisition through data-led experimentation, funnel optimisation, conversion rate optimisation (CRO), and integrated multi-channel activity, with a clear focus on lead quality, lifetime value, and sustainable, repeatable growth.
This role suits someone who wants to be deeply embedded in the business. You will be trusted with significant ownership and autonomy, and in return, the business expects intensity, curiosity, and a relentless commitment to continuous improvement. This is an opportunity to shape how the company grows, not just how marketing performs.
Key Responsibilities
1. Own and lead the end-to-end digital acquisition strategy across paid media, SEO, and supporting channels
2. Set clear performance targets and hold external agencies accountable to commercial outcomes
3. Drive ongoing experimentation across channels, creatives, landing pages, and funnels
4. Optimise the...