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Overview
The Digital Product Manager is responsible for the development and implementation of digital strategies to deliver a leading website experience and customer journey. This includes working with third parties to manage ongoing developments across Barratt Redrow platforms, managing and maintaining the website to ensure all content delivers a positive customer experience. The role also involves owning the future product roadmap, leading the future direction for digital marketing capabilities as tools evolve, and ensuring teams extract maximum return on investment from the suite of tools available.
You will be expected to be well organized, extremely helpful and resourceful, and able to use your initiative. You will understand that what you do is important, and impacts on your team, the department, and the wider business.
Responsibilities
* Leadership, Management, and Strategy: Develop and implement a long-term strategy to deliver the future vision for the customer journey through improvements in Sitecore CMS and associated software.
* Leadership, Management, and Strategy: Set objectives for the website and digital product suite, linked to KPIs to drive continuous improvement.
* Leadership, Management, and Strategy: Develop and implement a data-led CRO strategy to enable ongoing optimisation.
* Leadership, Management, and Strategy: Collaborate with the Brand and Content Manager and third parties to execute the SEO strategy, leading the development and delivery of technical SEO requirements to enhance online presence.
* Leadership, Management, and Strategy: Set and manage annual and monthly budgets for ongoing Sitecore and digital development.
* Leadership, Management, and Strategy: Maintain strong relationships with digital agencies to drive effective creation of website content and product development.
* Leadership, Management, and Strategy: Regularly align with colleagues across marketing to share priorities and drive strategic alignment across media, brand, communications, content, and creative to ensure cohesive omnichannel journeys.
* Leadership, Management, and Strategy: Act as line manager to the Digital Product team, establish a regular cadence to progress key projects, provide coaching to support ongoing professional development, and discuss performance during monthly 1:1s.
* Leadership, Management, and Strategy: Keep informed on the latest innovations in digital marketing technologies, identify opportunities to enhance knowledge within the digital product teams.
* Website Maintenance and Development: Oversee the digital presence across Barratt Redrow platforms, ensure it delivers a leading customer experience and adheres to visual brand guidelines.
* Website Maintenance and Development: Manage the Digital Product team to maintain and innovate the website, including optimising the website's structure for search engine visibility and indexing as part of the SEO strategy.
* Website Maintenance and Development: Lead the development of new landing pages, ensure all content is fit for purpose and optimised for testing and SEO.
* Website Maintenance and Development: Manage the measurement and analytics to assess overall digital presence and website performance, ensure any inconsistencies and low-performing pages are surfaced and remedied.
* Website Maintenance and Development: Lead multiple ongoing digital development projects, collaborate with cross-functional teams and digital agencies to ensure all initiatives are connected, manage multiple stakeholders, and act as a point of escalation.
* Website Maintenance and Development: Manage and prioritise the Digital Product backlog with appropriate stakeholders.
* Website Maintenance and Development: Oversee the QA and testing of new website developments ahead of go-live.
* Website Maintenance and Development: Oversee the delivery of UAT to ensure all bugs and inconsistencies are identified and remedied.
* Website Maintenance and Development: Oversee the delivery of training and change programmes to support teams in using new tools and products.
* Website Maintenance and Development: Collaborate with stakeholders across the business (Dynamics, IT) to support the integration between systems.
* Website Maintenance and Development: Issue group technical guidance on digital products, tools, and applications, assist with queries.
* Digital Capabilities: Support the Head of Omnichannel Experience to document and develop the customer journey, and develop a prioritised list of digital priorities to be implemented in a given period.
* Digital Capabilities: Develop and maintain the future Martech roadmap, linked to a digital capability growth strategy outlining how tools and capabilities will need to evolve to remain competitive and keep up with advancements in marketing technologies.
* Digital Capabilities: Build and maintain a backlog of product enhancements, continuously evaluate the Martech stack, flag any unutilised investments for wider consideration, and draft proposals for improvement to be submitted to the Group for review.
* Digital Capabilities: Manage the core Martech stack inclusive of all tools, applications, and systems (outside of Dynamics).
* Digital Capabilities: Manage the relationship with digital service providers (including property portals) to ensure platforms are fit for purpose.
* Digital Capabilities: Ensure digital platforms and services are GDPR and security compliant.
* Digital Capabilities: Oversee the use of marketing tools across the business, identify opportunities to improve current practices, and oversee the delivery of initiatives to support teams in using new tools and products.
* Reporting and Analytics: Monitor website technical performance including uptime and reactive broken link fixes, proactively identify and implement recommendations for optimisation.
* Reporting and Analytics: Monitor website traffic performance to drive optimal business/sales performance.
* Reporting and Analytics: Monitor ongoing digital developments against planned timelines, identify risks and opportunities, and work with internal teams and third parties to optimise delivery.
* Reporting and Analytics: Report on Martech performance and system use.
* Reporting and Analytics: Continuously monitor and adjust digital product spend to maximise return on investment.
* Reporting and Analytics: Prepare materials for board meetings to highlight the success of recent Martech investments.
What You will Need
* Has previous experience in a Product Owner role, managing maintenance and development of a CMS front end - Product Owner certification and knowledge of Sitecore, MS Dynamics, HTML, ticketing/DevOps is desirable (minimum 8 years experience).
* Demonstrates the ability to project manage multiple digital developments, working with third parties and internal IT teams to innovate the core tech stack.
* Experience in implementing digital strategies and developing roadmaps.
* Proven track record of successfully leading, developing and implementing digitally focused marketing strategies.
* Demonstrates a customer centric mindset, strong understanding of CX principles and best practice.
* Experience in documenting and innovating customer journeys through digital strategies.
* Strong problem solving and organisational skills to identify changes and opportunities and respond proactively.
* Demonstrates strong leadership skills, ability to lead and motivate cross functional teams.
* Strong stakeholder management skills, ability to quickly build relationships, negotiate, and influence.
* Strong budgeting skills to enhance ROI and ensure digital capabilities are delivered to budget constraints.
* Strong verbal and written communication skills to deliver documentation and presentations to stakeholders.
Benefits
We have been nationally recognised as a 5 star housebuilder since 2010 for supplying high-quality homes for all generations. That is more than any other major housebuilder. It is because we combine the brightest minds, the latest technology, and a genuine commitment to putting customers first. We want the best people in the industry to help us shape the future of building. We have tailored opportunities for apprentices, graduates, experienced professionals and ex-Armed Forces personnel to come and help us stay one step ahead, and build the homes that Britain needs.
Barratt adopts a hybrid way of working which assumes that where roles allow, our office-based colleagues divide their time between working in the office, on our construction sites and sales offices, and working from home, as the role dictates. We recognise the many benefits that an effective hybrid working culture brings to both the Company and our colleagues.
We are building an organisation where anyone with drive and talent can pursue the career they want. We are building a culture where anyone, regardless of gender, race, age, sexuality, disability, background or any other characteristic, can progress and be proud to work for us.
* Competitive Salary
* Competitive Bonus Scheme
* Private Medical Cover - Single Cover
* Annual Medical Health Assessment
* 26 days' holiday (increase by 1 day for every 3 years' continuous service up to 29 days)
* Choice of Flexible Benefits
* Enhanced Family Friendly Policies
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Product Management and Marketing
Industries
* Construction
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