Lead, GTM (Media) - Consumer Packaged Goods, Amazon Video Advertising
At Amazon Ads, we sit at the intersection of Advertising, Media and eCommerce. With millions of customers visiting us every day to find, discover, and buy products, we believe that advertising, when done well, can enhance the value of the customer experience and generate a positive ROI for our advertising partners. We strive to make advertising relevant so that customers welcome it - across Amazon’s ecosystem of mobile and desktop websites, proprietary devices, and the Amazon Advertising Platform. If you’re interested in innovative advertising solutions with a relentless focus on the customer, you’ve come to the right place!
We're seeking an experienced Go-To-Market Lead to drive Amazon Ads' strategy and execution for Consumer Packaged Goods (CPG) clients in the media space. This role will be responsible for developing and implementing comprehensive GTM strategies to accelerate adoption of Amazon Ads solutions among CPG advertisers. Working with clients to align their goals with high impact advertising solutions, leveraging insights, market trends and full-funnel media planning
Key job responsibilities
Lead the development and execution of GTM strategies for Amazon Ads' CPG vertical
• Partner with sales, product, and marketing teams to identify growth opportunities and optimize client solutions
• Build and maintain strategic relationships with key CPG clients and agencies
• Drive revenue growth through new business development and existing account expansion
• Analyze market trends and competitive landscape to inform strategic recommendations
• Create compelling value propositions and sales narratives for CPG advertisers
• Develop scalable frameworks and best practices for the CPG vertical
BASIC QUALIFICATIONS
- Bachelors degree required
- 13-15+ years of experience in advertising, marketing strategy, or brand management
- Proven experience leading and scaling creative or cross-functional teams.
- Demonstrated ability to work backwards from business objectives to deliver customer-obsessed, data-driven creative solutions
- Experience influencing senior stakeholders and managing executive-level relationships.
PREFERRED QUALIFICATIONS
- MBA from reputed university
- 5+ years experience working in the CPG across digital touchpoints/media planning and understanding their unique challenges
- Proven track record of developing and executing successful GTM strategies
- Strong understanding of digital advertising ecosystem and media landscape
- Excellence in stakeholder management and cross-functional collaboration
- Outstanding presentation and communication skills
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