The Regional Downstream Marketing Specialist is responsible for translating global marketing strategy into high-impact regional execution that drives demand, accelerates pipeline, and supports commercial growth across priority EMEA markets for the Azenta Life Sciences Consumables and Instruments business. This role owns downstream activities—including product launches, campaigns, messaging, and sales enablement—ensuring they are regionally relevant, commercially effective, and aligned with customer needs across biotech, pharma, and academic markets.
This role partners closely with global marketing, sales, product management, and commercial operations to ensure strong go-to-market execution throughout the product lifecycle.
Location: Irlam, Manchester with travel to Cambridge once per month for approximately 3‑4 days per trip, and additional regional EMEA travel to support events.
What You’ll Do
* Lead regional downstream marketing strategy and execution for assigned product portfolios (Consumables and Instruments)
* Localise global messaging, value propositions, and campaigns to reflect regional market dynamics, customer segments, and language requirements
* Develop and manage integrated regional campaign plans spanning digital marketing, events, and provide support for marketing activities with channel partners
* Support regional promotions, positioning, and channel strategies in partnership with commercial enablement and leadership
* Identify key regional organisations and establish relevant relationships/partnerships/thought leadership sharing to extend reach in specific geographic targets
* Work side‑by‑side with Global Marketing to plan and execute regional product launches, including launch readiness, timelines, and cross‑functional coordination
* Develop and localise launch materials (sales tools, web content, collateral, training)
* Partner with regional sales leadership and enablement to align marketing priorities with revenue goals
* Develop sales enablement tools such as presentations, battlecards, application notes, and competitive positioning
* Support field marketing activities, including trade shows, workshops, roadshows, and customer events
* Assist with training sales teams on new products, value propositions, and campaign messaging
* Gather and synthesize regional customer insights, competitive intelligence, and market trends
* Translate customer feedback into actionable recommendations for upstream marketing and product management
* Monitor performance metrics (leads, pipeline contribution, conversion) and optimise programmes accordingly
* Act as the regional marketing liaison between global marketing, product management, sales, and commercial operations
* Ensure compliance with regulatory, legal, and brand guidelines across all regional marketing activities
* Manage external agencies and regional vendors as needed
What You Will Bring
* Bachelor’s degree in Marketing, Life Sciences, Business, or a related field
* 3‑5 years of marketing experience in life sciences, diagnostics, biopharma tools, or laboratory equipment
* Proven experience in downstream or commercial marketing, product launches, and campaign execution
* Strong understanding of life sciences markets (academic, biotech, pharma, clinical, or industrial)
* Demonstrated ability to partner effectively with sales teams and influence without authority
* Excellent communication, project management, and stakeholder management skills
Preferred
* Experience with both consumables and capital instruments
* Familiarity with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo
* Experience working in a matrixed, global organisation
Key Competencies
* Commercial mindset with strong execution focus
* Customer‑centric and data‑driven decision making
* Ability to simplify complex scientific concepts into compelling value propositions
* Strong organisational skills and ability to manage multiple priorities
* Comfortable working across regions, cultures, and time zones
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