Social Media & Content Manager
Location: Hybrid, Watlington, Oxfordshire
Contract: Full-time, Permanent
Salary: c. £32,000–£38,000 depending on experience
About Us
Garden Trends is a fast‑growing, multi‑channel retailer specialising in premium outdoor living products, including garden furniture, BBQs, outdoor kitchens, pergolas and leisure accessories. We operate through a strong and expanding ecommerce presence, alongside our flagship retail store.
We are an ambitious and forward‑thinking business that values collaboration, accountability and innovation. As we continue to scale, we are looking to strengthen our marketing function with the addition of a creative, commercially minded social media & content professional.
The Role
Garden Trends is looking for a creative, commercially minded Social Media & Content Manager to take ownership of our organic social presence and help elevate how the brand shows up online.
This is a hands‑on role for someone who understands how to turn products, offers, launches, customer stories and seasonal trends into content that builds brand visibility, engagement and sales. You will manage the day‑to‑day planning, creation and publishing of content across our key social channels, while also helping shape the wider content calendar and identifying new opportunities for growth.
We are looking for someone who is confident across platforms, understands ecommerce, keeps up with trends, and knows how to create content that feels current without losing sight of commercial goals.
This is an excellent opportunity for someone looking to take ownership of a growing brand’s social presence at an exciting stage, while working closely with internal teams to support wider marketing and ecommerce priorities.
Key Responsibilities
Social Media & Content Management
* Own and manage Garden Trends’ organic social media presence across Instagram, Facebook and TikTok
* Build and maintain a clear content calendar aligned to seasonal priorities, product launches, campaigns and key trading moments
* Create engaging content including captions, graphics, reels, short‑form video and story content
* Work with existing photography, video and brand assets, while also identifying new content opportunities
* Brief, capture or coordinate content for new ranges, launches, promotions, events and showroom activity
* Monitor trends, platform changes, competitor activity and emerging content formats, then turn these into ideas the business can act on
* Manage community engagement across channels, including comments, messages and customer interaction where appropriate
* Support influencer and user‑generated content activity alongside the wider marketing team
Performance & Reporting
* Track performance across channels and produce regular reporting on reach, engagement, traffic and content effectiveness
* Make practical recommendations to improve performance based on what is and is not working
* Confident using social insights and reporting to guide decisions
Cross‑Functional Collaboration
* Work closely with internal teams to ensure social activity supports wider marketing and ecommerce priorities
* Support online campaigns, launches and key trading moments
* Collaborate with marketing and ecommerce teams to ensure consistency across channels
Skills & Experience
Essential
* 2–4+ years’ experience in a social media, content or digital marketing role
* Strong understanding of Instagram, Facebook and TikTok, including what content performs well on each
* Experience creating content for consumer or ecommerce brands
* Confident writing social copy that is on‑brand, clear and commercially effective
* Good eye for design, tone and visual consistency
* Comfortable planning, filming and editing short‑form video content
* Strong organisational skills and the ability to manage multiple priorities
* Able to spot trends but apply them in a way that makes sense for the brand
* Commercial awareness and an understanding that social should support both brand growth and sales
Desirable
* Experience in home, garden, interiors, lifestyle or retail ecommerce
* Experience supporting paid social campaigns or working alongside paid media
* Basic knowledge of SEO and how social content supports wider online visibility
* Experience with influencer outreach or user‑generated content
* Experience using Canva, CapCut, Adobe Express or similar content tools
Personal Attributes
* Creative, commercially aware and trend‑focused
* Enthusiastic, organised and reliable
* Able to work collaboratively while taking ownership of responsibilities
* Positive and adaptable approach within a growing business
* Customer‑focused mindset with strong attention to detail
Working Pattern
* Full‑time, permanent role
* Hybrid working environment
* Occasional attendance at events, launches, showroom activity or content shoots may be required
What We Offer
* Opportunity to take ownership of a growing brand’s social presence at an exciting stage
* Access to strong product, lifestyle and video content
* Varied role with scope to shape ideas, not just execute them
* Hybrid working environment
* Chance to make a visible impact on brand growth and ecommerce performance
Benefits
* Company pension scheme
* Friendly, close‑knit team environment
* Opportunity to develop within a growing ecommerce retail business
Why Join Us?
This is an exciting opportunity to join a growing outdoor living retailer at a key stage of expansion. You’ll play a key role in shaping how the brand connects with customers online, while contributing to ecommerce growth and wider marketing activity.
You will be supported, trusted and given genuine opportunity to shape ideas and make a visible impact as the business continues to grow.
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