We are currently recruiting for a passionate and energetic Senior Marketing Executive to join our Marketing Team. This position is a hybrid role, with time split between our offices at the brewery in Devizes (primarily), with the flexibility for home and mobile working. Travel to pubs in our estate and competitors will be required.
The role
As Senior Marketing Executive, you will work across all aspects of the Wadworth business. You will have experience and expertise centred around developing, producing and measuring content; off and online.
We have a wealth of stories to tell, a rich history and an exciting future. We're looking for someone to leverage what we already have as well as move us forward to connect and engage with new audiences. Reporting to the Commercial Director, you will work closely with the Marketing Manager, specifically:
* Acting as the lead content guardian, working with our content agency to create and execute the quarterly and monthly content plan across all Wadworth (and Managed Pub) social channels
* Working with our web agency to ensure the website is kept up to date with compelling content that is optimised for search, as well as delivering email campaigns, managing the content management system (CMS) and measuring performance
* Proactively supporting our Business Partners by creating content for, and managing, the Business Partner Hub
* Increasing engagement and rate of sale of the Wadworth beer portfolio by providing beer collateral support and a promotional calendar of activity to support our pub divisions and sales channels
* Ensuring the Online Shop content is up to date and accurate as well as generating engaging content that drives sales (through product development and tactical marketing campaigns)
* Being brand guardian, positively promoting Wadworth through all channels and activities
The person
We are looking for a rising star with natural creative flair, impeccable attention to detail and a can-do attitude. You will love producing content for both print and online and can write with personality whilst producing accurate copy and maintaining relevant brand guidelines. You will love the full process from idea creation through to execution and measurement of performance.
You will have a good working knowledge of CMS.
You will have previous marketing experience, ideally within a pub company, brewery or similar, or marketing agency. If not, skills that are transferable and a passion for the hospitality industry. You will be capable of (and embrace) juggling multiple projects at one time.
You'll be able to build strong internal, collaborative relationships with the wider team and external relationships with key partners.
You'll be organised, have the confidence to give your opinion and have an appetite to take on new challenges.
In return for your hard work and dedication, you'll enjoy a wide range of benefits including but not limited to:
* 26 days holiday a year + bank holidays
* Enhanced Pension scheme
* Life Assurance
* £450 vouchers to spend in our managed house pubs and Brewery Shop
* 25% in our managed house pubs and Brewery Shop
* Enhanced parental leave
* Company sick pay
* Group Income Protection
Closing date 05/12/25
#J-18808-Ljbffr