Product Marketing Executive
Post Title: Product Marketing ExecutiveSalary: £32,000 per annumLocation: Middleton Stoney (Hybrid)Contract: Permanent
Product Marketing Executive Overview:Reporting to the Marketing Manager, the main tasks include developing, planning and executing holistic and comprehensive multi-channel marketing campaigns designed to develop customer awareness, knowledge and understanding, through a series of marketing elements that take the customer on a journey that brings them closer to the business.
Key metrics would be around moving customers and potential customers through the Awareness, Interest, Desire, Action (AIDA) funnel and converting them into advocates for the business and loyal repeat customers in support of our sales teams and regional representatives.
Product Marketing Executive Duties and responsibilities:
1. Owner of delivering multi-channel campaigns
2. Responsible for developing campaigns with a clear customer journey that builds knowledge and understanding and ends with leads that we can action.
3. Developing specific metrics for customer touch points
4. Work with channel managers to develop joint plans with regional channel partners to ensure successful delivery of local campaigns.
5. Work with product management and technical authors to develop compelling content.
6. Keep up to date with new ways of communicating complex technical messages.
7. Identi...