About Somerce
Somerce is a leading TikTok Shop agency helping brands grow through live shopping, content creation, and social commerce. We partner with some of the UK’s most exciting brands to deliver world-class TikTok Live campaigns that drive revenue and brand engagement.
We’re now looking for a Live Manager to take ownership of our live commerce operations. This is a client-facing role where you’ll plan, deliver, and optimise TikTok Live campaigns — ensuring our clients achieve measurable success on the platform.
Key Responsibilities
TikTok Product & Industry Knowledge
* Become an expert in TikTok Live features, best practices, and emerging tools.
* Stay on top of competitor activity and industry trends to shape internal strategies.
Client & Business Understanding
* Understand client goals, tone of voice, and audiences to tailor live experiences that drive engagement and GMV.
* Adapt live content strategies to align with each client’s commercial objectives.
Client Relationship Management
* Act as the primary point of contact for all live commerce activity.
* Build trust and foster strong relationships with clients and live partners.
Campaign Management
* Plan and execute live campaign timelines including host sourcing, booking, briefing, script guidance, and coordination with other campaign touchpoints.
* Align live activity with wider campaign plans such as paid media and affiliate marketing.
* Execute TikTok trends and challenges in line with campaign objectives.
Reporting & Analysis
* Track and analyse live performance metrics (GMV, conversions, viewership, engagement).
* Deliver clear insights and recommendations for optimisation.
* Provide regular reporting to clients and internal teams.
Team Collaboration
* Work closely with Paid Media, Account Managers, Content, and Somerce Studios teams to ensure aligned delivery.
Strategic Planning
* Build and implement live strategies (daily and showcase events) focused on revenue growth and audience engagement.
Client Communication
* Lead all live-related communication, including planning calls, post-live reviews, and partner coordination.
Business Development
* Identify new live commerce opportunities, from pilot showcases to new formats and strategic partnerships.
Budget & Financial Management
* Monitor live performance against targets.
* Ensure GMV goals are achieved through effective planning and execution.
Leadership & Mentorship
* Support and mentor junior team members or freelancers working on live commerce.
* Provide guidance to presenters and internal contributors.
Initiative
* Take ownership of the live commerce arm of the business.
* Proactively innovate, test new formats, and resolve challenges quickly.
Requirements
What We’re Looking For
* Proven experience running or managing live commerce or social video campaigns (TikTok preferred).
* Strong client management skills with the ability to build long-term relationships.
* Excellent project management, organisation, and communication skills.
* Data-driven mindset with the ability to interpret analytics and optimise accordingly.
* A creative eye for engaging content and understanding of TikTok culture.
* Experience mentoring or managing teams is a plus.
Benefits
Why Join Us?
* Work with some of the UK’s fastest-growing brands on TikTok Shop.
* Be part of a high-growth agency shaping the future of live commerce.
* Collaborative team culture with opportunities to innovate.
* Competitive salary and benefits package.