Job Title: E-commerce Manager
Brand: Kaiia The Label
Location: Manchester
Reports into: CEO
About Kaiia
Kaiia is a fast-growing, social-first athleisure brand built on community, confidence and everyday essentials. Born in the UK and powered by our community, we create comfortable, elevated pieces designed for real life, from campus to coffee runs, workouts to weekends.
As Kaiia continues to scale across website, app and international markets, we’re investing in a more immersive, intuitive and engaging digital experience. We’re now looking for an E-commerce Manager to play a pivotal role in shaping how our community discovers, shops and connects with Kaiia online, driving performance today while building long-term customer value for the future.
The Role
The E-commerce Manager owns the day-to-day performance of the website and the Kaiia app, with a focus on driving revenue, improving conversion and delivering a smooth, engaging shopping experience.
This role plays a key part in supporting international growth, evolving the website experience, growing the app as a core commerce channel, and working closely with CRM to increase retention and lifetime value. Working cross-functionally with Marketing, Brand, Creative, Merchandising, Tech and Performance teams, you will help bring Kaiia’s digital vision to life in a way that feels intuitive, social-first and customer-led.
Key Responsibilities
E-commerce Performance & Insight
* Own daily and weekly trading performance across website and app
* Monitor traffic behaviour, conversion drivers, AOV, repeat rate and retention
* Use analytics and insight to inform trading decisions and priorities
* Provide clear, data-led recommendations in trade meetings
International Growth
* Support the launch and optimisation of international markets (Ireland, EU and future markets)
* Ensure localised site and app experiences, including pricing, content, reviews and UX
* Optimise international customer journeys to improve trust, conversion and repeat purchase
Website Experience (Website of the Future)
* Own the end-to-end onsite customer journey from homepage through to checkout
* Evolve the website into a social-first, video-led experience, including shoppable content, UGC and creator-led storytelling
* Improve navigation, PLPs, PDPs and checkout to reduce friction and increase conversion
* Continuously optimise the website in line with Kaiia’s long-term digital vision
App Growth
* Support the growth and performance of the Kaiia app as a key commerce channel
* Drive app adoption, engagement and repeat purchasing
* Deliver app-exclusive moments such as early access drops, bundles and loyalty features
* Partner with CRM and Performance teams on push notifications and in-app journeys
CRM, Loyalty & LTV
* Work closely with CRM to improve customer lifetime value, retention and purchase frequency
* Support segmentation, lifecycle journeys and loyalty initiatives
* Use customer insight to shape personalised experiences across site, app and CRM
* Track and optimise repeat rate and LTV as core success metrics
Merchandising, Content & Brand Alignment
* Partner with Merchandising and Marketing to align product launches, pricing and promotions
* Ensure all ecommerce content is on-brand, market-appropriate and delivered on time
* Oversee product launches and ensure stock, imagery and product information are accurate
CRO, Optimisation & Testing
* Lead CRO testing and experimentation across site and app
* Analyse heatmaps, session recordings and customer behaviour
* Test, learn and iterate to drive continuous improvement
Vision, Innovation & Competitive Edge
* Help bring Kaiia’s Website of the Future and App Growth vision to life
* Stay close to platform trends, customer behaviour and competitor activity
* Regularly review competitor experiences across website, app, TikTok Shop and emerging commerce platforms
* Translate insight into clear recommendations that keep Kaiia ahead of the market
Cross-Functional Collaboration
* Work closely with Performance teams on landing pages and conversion journeys
* Partner with Brand and Creative on onsite storytelling and visual standards
* Collaborate with Operations and Tech on stock visibility, sizing, alerts and pre-orders
What “Great” Looks Like
* Commercial and data-led, with strong customer intuition
* Confident owning performance and making recommendations
* Understands the balance between conversion, brand and retention
* Comfortable working at pace in a growing, ambitious business
Salary & Package
Salary: Competitive and dependent on experience, plus benefits.
We are open to the right level of candidate and will structure the package accordingly.
Why Join Kaiia?
* A true ownership role at the centre of growth
* Direct impact on revenue, retention and customer experience
* Close collaboration with senior leadership
* Opportunity to shape Kaiia’s digital future