We are looking for a digitally savvy and collaborative Ecommerce Customer Marketing Manager to join our dynamic UK team. Based in Hampshire, you'll help shape the online presence of some of the world's most admired spirits brands. Working as a part of the Customer Marketing department your role will be to increase shopper desirability for William Grant & Sons brands, by optimising sustainable brand value through implementing world class activations in the digital channel.
What We Can Offer You
We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
Our employees enjoy a generous holiday entitlement and an opportunity to 'buy' or 'sell' some holiday entitlement.
Private Healthcare and (remote GP service).
Our employees can join a defined contribution pension plan. Employees contribute either 4% or 5% of salary, the company contributes 8% or 10% depending on the employee contribution. Employee contributions can be made through salary sacrifice.
Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
Our Life Assurance cover is a multiple of eight times your annual basic salary.
Product allocation so that you can enjoy our fantastic portfolio of brands.
Our Cycle to Work scheme allows you to hire a bike for an agreed length of time, and then snap it up for a fraction of its original value. All while making savings (at least 25%) and spreading the cost.
Every employee has the opportunity to claim up to £1,000 per year for a charity or charities for which they have raised money, volunteered their time or personally donated.
Learning resources to help you be your best self.
Main Responsibilities
Develop and manage activation plans that align to customer opportunities and channel strategies.
Drive distribution and visibility of WG&S brands through activation at all stages of the digital path to purchase.
In-depth understanding and application of the most effective customer marketing levers (maximising conversion audience understanding) within the desired account base.
Deliver customer activation through optimum activities within key accounts that support both brand and commercial objectives, strategically prioritised by customer.
Lead digital relationships with the agency partners, ensuring their execution of our plans along with influencing them to test and develop digital best practise.
Evaluate key activations against pre-agreed objectives to drive greater efficiencies and best practice for the company, ensuring M&E targets hit to ensure constant learnings captured.
Ruthlessly prioritise customer / brand opportunities to ensure best ROI/ROAS for the brand investment.
Shape the development of brand plan activities for the ecommerce channel through the provision of customer insight and strategy to bring to life tailored activation plans required.
Support the Off-Trade & Ecommerce Channel Customer Marketing Lead on channel initiatives which drive our customer marketing strategy across various brand and commercial projects.
Full ownership of customer activation plans, incl. tracking and stakeholder visibility through activity grids & lockdown process.
Full involvement to account VT sessions – supporting with input, agenda setting & output.
Form strong stakeholder r/ship with brand managers – ensuring visibility and support of brand strategies.
Deliver operational standards and controls on overheads/T&E, PO and invoice compliance, P-spend budgets
Our Ideal Candidate
You are a confident and creative marketer with an insightful commercial mind. You love building iconic brands leveraging a challenger mindset. With strong experience in FMCG or drinks, you know how to work with cross-functional teams and deliver outstanding campaigns. You thrive in fast-paced environments, balancing creative flair with disciplined execution, and can manage agency partners and internal stakeholders to a high standard.
About William Grant & Sons
A HOME FOR RARE CHARACTERS
William Grant & Sons: a home where Rare Characters thrive.
We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.
At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.
OUR AGILE WORKING PHILOSOPHY
Our agile working philosophy is to "Have your best work day everyday".
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.
INCLUSIVE RECRUITMENT PROCESS
Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive.