Brand Marketing Manager - New healthcare brand
Role summary:
We create and grow amazing brands, bringing innovative and cutting-edge science to beauty, health and wellness categories to enhance well-being and transform lives.
As we prepare to launch a new revolutionary healthcare brand into the retail market in Q1 2026, we are seeking a dynamic Brand Marketing Manager to help drive and execute our ambitious pre and post launch plans.
The Role:
This role will play a pivotal role in leading the charge to build, execute, and scale this new brand to the market. This is a rare opportunity to work on an innovative patented product that bridges healthcare and consumer markets, leveraging your expertise to bring our vision to life. You will be responsible for developing and executing a pre-launch brand and community building strategy, with a strong focus on both retail and professional channels, to establish our brand as a leader in its category.
Key Responsibilities:
* Brand Strategy: Working closely with the founder, our partner agency and internal teams to support the development of the brand strategy, positioning, and messaging to effectively communicate the value of our product to target audiences
* Community Strategy and Execution: Work closely with the founding team this role will lead the building and management of a pre and post launch community of highly engaged professionals, consumers, journalists and KOLs.
* Full-Funnel Marketing: Plan and execute multi-channel marketing campaigns, with focus on community recruitment alongside building PR a network and industry partnerships.
* Content Excellence: Build and execute a strong content strategy and plan to ensure the brand is distinctive and engaging across all channels.
* Professional Channel: Work closely with our Dr co-founder to build an innovative approach to the professional channel including all relevant educational assets as well as community management.
* Trade Marketing: work closely with our Sales Team and launch partners to create amazing instore moments to drive sales and early adoption of a new brand in category.
* Market Insights: Conduct market research and competitive analysis to identify trends, opportunities, and threats, ensuring the brand remains ahead of the curve.
* Brand Calendar Management: Oversee the master brand launch calendar across marketing and trade.
* Budget Management: Own the pre-launch marketing budget, allocating spend and budgets to drive brand awareness, equity and effectiveness of campaigns
About You:
You are an ambitious, dynamic marketer who thrives in a fast-paced, innovative environment. You’ll be a natural leader, capable of balancing strategic vision with hands-on execution, and you’ll bring a proven track record of success in building and scaling brands from the ground up.
Qualifications & Experience:
* Proven Experience: 5-7+ years of marketing experience, with a significant focus in Start-up, scale up of challenger/founder led brands
* Knowledge in building digital communities and marketing strategies: Demonstrated success in building and engaging communities across digital that has shown to effectively build brand awareness, consideration and trial
* Channel Expertise: Demonstrated success in executing multi-channel marketing strategies, including retail, digital, social, and PR.
* Retail Marketing: Experience working with retail partners, creating in-store marketing campaigns, and driving retail sales growth.
* Innovative Mindset: A passion for working on disruptive brands with a desire to challenge the status quo and think outside the box.
* Strategy with a can do attitude: Ability to balance high-level strategic thinking with a willingness to roll up your sleeves and get things done.
* Analytical Skills: Strong analytical skills that enables critical review of marketing campaign performance against KPIs and driving continuous improvement.
* Leadership and Collaboration: Strong leadership skills with experience managing cross-functional teams and external partners as well as presenting to key stakeholders
* Communication: Excellent verbal and written communication skills, with the ability to craft compelling brand stories.
Why Join Us
At Matrix, we love amazing people - and we love to reward our teams for their hard work. Our office always has something going on, from puppy yoga and bingo nights to bake-offs and wellness sessions. Here’s a snapshot of what you can expect:
* Unlimited Holiday
* Flexible Working
* Private Medical Insurance
* Team Events & Socials
* Wellbeing Programme
* Free Breakfasts
* Volunteering Day
* Annual Discretionary Bonus
* Amazing Product Discounts
If this role excites you but you don’t meet every requirement, we’d still love to hear from you. We’re looking for amazing people, not superheroes.
Join us and Create Amazing together!
*Location: Based in London at our Tottenham Court Road HQ. Hybrid working with a minimum of 2 days per week in-office.
At Matrix, we believe our differences make us stronger. We are proud to be an equal opportunities employer and are committed to creating an inclusive environment where everyone feels valued, supported, and able to thrive. We welcome applications from all individuals regardless of age, gender, race, religion, sexual orientation, disability, or background.