Join us:
If you are ambitious, creative, and ready for a challenging yet rewarding role, we invite you to apply to be our Events Marketing Campaign Manager. Be part of a team that delivers exceptional experiences and contributes to the success of our renowned events.
Job title:
Events Marketing Campaign Manager – Warners Shows - part of the Out&AboutLive family
About us:
Warners Shows, a vital component of the Out&AboutLive family, is the events arm of Warners Group Publications. We are a family-run business dedicated to informing, entertaining, and inspiring our communities through high-quality products, content, events, and experiences. We specialise in leading B2C and B2B events across the UK, with a large focus on motorhome, campervan, and caravan shows and festivals.
The role:
We are seeking an experienced and motivated individual with
at least 3-5 years of marketing experience
, ideally at a senior executive or manager level. This is a great opportunity for someone ready to step into a challenging yet rewarding role, owning and managing specific projects, contributing to strategy, and pioneering new marketing methods for our market-leading events.
Reporting to the Head of Marketing, you will deliver targeted campaigns that drive both customer acquisition and retention. The role has a strong focus on digital strategy while also incorporating traditional marketing, and requires both office-based work and active participation in 'on the ground' event management.
Key responsibilities:
Deliver omni-channel marketing campaigns for customer acquisition and retention.
Plan and execute digital campaigns, staying ahead of trends.
Manage Meta ads, Google Ad campaigns, and other digital formats.
Oversee our segmented email marketing strategy and innovate email campaigns.
Develop and manage social media strategy, ensuring brand consistency.
Collaborate with internal teams for maximum campaign exposure.
Create content including videography, photography, and writing.
Engage in live marketing content creation during events.
Network within the outdoor leisure community for brand reach and collaboration.
Book speakers for our Advice Centres.
Analyse and report on marketing campaign performance.
Provide hands-on support at events, covering various operational aspects.
Essential skills:
Proficiency in Meta and Google Ads, and Google Analytics.
Experience with large, segmented email databases.
Strong writing skills for print and digital media.
Ability to adapt in a fast-paced environment and respond to market changes.
Desirable skills:
Problem-solving skills, especially during live events.
Ambition, creativity, and target-driven mindset.
Strong planning and organisational skills.
Excellent communication and relationship-building abilities
Desirable experience:
Previous event management experience.
Skills in videography and photography.
Experience with influencer collaborations.
Proficiency in prospecting partners, sponsors, and guest speakers.
Location and hours:
Bourne (hybrid Working), 35 hours per week (9am – 4.30pm). This role requires off-site work during events with occasional overnight stays.
Benefits:
26 days holiday plus bank holidays.
Company pension scheme.
Life assurance scheme (twice your salary).
Staff social events.