Do you have experience of sales of a service B2B?
Are you an experienced objection handler, and solution finder?
Are you experienced in working through the ‘full sales cycle’?
Our client is an established Learning and Development Company, covering coaching, mentoring, leadership and management development programmes.
Through continued growth they are looking for a Business Development and Growth Executive
Role Purpose
To work directly with the Director responsible for business growth to generate new business opportunities, by executing targeted outreach, managing campaigns, and ensuring structured follow-up of all leads and interactions.
This is a commercial, execution-focused role, responsible for turning marketing activity, relationships, and outreach into qualified meetings and pipeline.
Key Responsibilities
Lead Generation & Outreach Execution
Build and manage high-quality prospect lists using LinkedIn and Sales Navigator
Execute targeted outreach campaigns (connection requests, messaging, follow-ups)
Convert activity into meetings and opportunities with prospective clients
Confident in managing and challenging senior stakeholders to ensure actions are completed and opportunities progress
Campaign Execution & Pipeline Development
Support the delivery of sector-focused campaigns (e.g. Learning & Development, Housing, Leadership)
Track all campaign activity, responses, and next steps
Ensure no leads or opportunities are lost or untracked
Maintain momentum across all active campaigns
Organise and deliver targeted marketing projects (e.g. webinar creation, delivery and follow-up, podcasts, industry events)
CRM Ownership (HubSpot / other)
Own and maintain accurate CRM data (contacts, opportunities, stages, next actions)
Manage pipeline visibility and progression
Ensure all activity is captured with minimal duplication (email/calendar integration)
Continuously improve how the CRM supports business development
Follow-Up & Conversion Discipline
* Take ownership of all follow-up activity from:
* Webinars and events
* Outreach campaigns
* Meetings and introductions
* Ensure timely, structured, and commercially focused follow-ups
* Drive conversations towards meetings and next-stage opportunities
Skills & Experience Required
Essential
Experience in business development, sales support, marketing operations, or similar
Strong commercial awareness — understands what makes a good lead and how opportunities progress
Strong experience using CRM systems (HubSpot, Salesforce or equivalent) and IT systems (MS products - agile and fully capable to work in Word, Excel and PowerPoint content, generating clear data and copy for internal business use, with minimal support)
Strong project management capability to plan, coordinate, and deliver multiple concurrent commercial activities
LinkedIn and Sales Navigator for lead generation
Highly organised with the ability to manage multiple workstreams effectively
Confident written and verbal communication skills
Desirable
Experience in professional services, consultancy, or B2B environments
Capability to produce engaging content for PowerPoint (effective visuals and narrative) in line with company branding
Experience supporting or executing marketing campaigns
Exposure to pipeline reporting and performance tracking
Canva and SAP experience an advantage