Job Description
Senior Copywriter – B2C (Ecommerce / Travel / Lifestyle)
London Area, United Kingdom (Hybrid)
Permanent | £60-£65k
A global experiences scaleup is looking for a Senior Copywriter who can sell through storytelling writing copy that drives bookings, builds loyalty, and makes people take action.
This isn’t a brand storytelling or editorial role. You’ll be the voice behind copy that converts curiosity into clicks, and browsers into buyers.
You’ll work across CRM, paid social, and landing pages the moments where great copy directly impacts performance.
What You’ll Be Doing
* Own and evolve a clear, distinctive tone of voice that feels human but drives commercial results.
* Write conversion-led copy for ads, emails, landing pages, and user flows that boost engagement and revenue.
* Partner with performance, creative, and UX teams to align creative ideas with measurable outcomes.
* Translate the product value proposition into benefit-led copy that’s emotionally charged but commercially sharp.
* Use data, testing, and insight to continually optimise messaging.
We’re Looking For Someone Who
* Has 5+ years’ experience writing conversion copy for ecommerce or D2C brands (ideally travel, lifestyle, or experience-based).
* Can show examples where their words increased clicks, conversion rates, or bookings.
* Balances creativity with a commercial mindset more focused on what works than what wins awards.
* Has built or evolved a tone of voice that helped drive measurable growth.
* Understands the mid-to-lower funnel and how to use words to sell, not just to inform or inspire.
Why This Role?
You’ll shape how millions of people around the world discover and book unforgettable experiences bringing creative flair to a performance-driven environment.