Marketing Manager, Fully Onsite, Temporary role until Summer Term.
Salary: Up to £30,900 pro rata
Re-imagine, develop and execute an effective marketing strategy for the organisation.
Lead on all marketing and public relations activities
Enhance the profile of the organisation and its entities locally, regionally and nationally creating a strong brand identity.
Responsibilities
Essential:
* Experience of developing and managing electronic communication (including the use of social media)
* Experience of designing/producing marketing or communication materials in a variety of media forms
* Experience of producing reports and analysing data
* Experience of producing promotional materials
Desirable:
* Develop, manage and implement a marketing strategy, identifying key marketing campaigns and activities, in conjunction with relevant staff as necessary.
* Manage and co-ordinate all marketing, advertising and promotional activities for the organisation, liaising with internal colleagues and external agencies as required.
* Work with the Central Executive Team (CET) to ensure that all sites receive applications and convert these to enrolments in line with agreed targets.
* To develop effective press and media relations activities, identifying opportunities to influence the media and develop and maintain effective relations with journalists and others.
* Ensure the organisation has effective and consistent branding across all marketing communications, including the website, social media, advertising, communication and print.
* Manage the budget for marketing and deliver all marketing activity within the agreed budget.
* Conduct market research to determine market requirements, market conditions and competitor information, with specific regard to student recruitment.
* Raise the profile of and develop the organisations online presence through the effective use of social media as a marketing and communication tool.
Full specification is available on request.
Qualifications
Essential
Educated to degree level or equivalent in a relevant discipline or two years’ marketing experience
Professional marketing qualification
Experience of developing and managing electronic communication (including the use of social media)
Experience of designing/producing marketing or communication materials in a variety of media forms
Excellent written and oral skills
Experience of producing reports and analysing data
Experience of producing promotional materials
Able to communicate in a very effective manner both verbally and in writing to people of all ages and standing
Proficient proof-reading skills
Excellent organisational skills and ability to meet deadlines
Ability to work independently or as a member of a team
Able to manage workloads and meet demanding deadlines
High level of IT skills
Flexible approach to working hours
Sense of humour
Innovative, creative and a lateral thinker
Commitment to improving quality of service
Personal integrity and respect for others
Desirable
Experience of marketing and recruitment in an educational environment
Understanding of the school curriculum 14-16 and of progression pathways post 16
Experience of use of Photoshop/In Design
Experience of project management
Requirements:
DBS check will need to be completed before starting.