We're seeking a commercially minded Paid Media Consultant to lead and optimise high-impact B2B campaigns. You'll move beyond execution, shaping strategy, leveraging AI, managing key client relationships, and collaborating cross-functionally to deliver measurable results. With hands‑on experience across platforms such as Google Ads, Meta, LinkedIn, Reddit, and Spotify, you'll bring a strong understanding of how paid media integrates with MarTech and CRM ecosystems. As a senior team member, you'll play a key role in driving client growth, enhancing efficiency, and embedding innovation, particularly AI.
Responsibilities
* Develop and lead integrated, cross‑channel paid media strategies aligned to B2B objectives and full‑funnel growth.
* Manage and optimise campaigns across Google Ads, Meta, LinkedIn, Reddit, and Spotify.
* Analyse performance data across platforms and CRM systems, translating insights into clear actions.
* Collaborate with Data and MarTech teams to ensure seamless tracking, attribution, and lead capture.
* Quality assure campaign setups, audience targeting, and reporting outputs.
* Present performance insights and strategic recommendations to clients and stakeholders.
* Work closely with Account Management, SEO, Creative, and Marketing Science teams.
* Stay ahead of emerging platforms, trends, and tools, bringing fresh ideas to campaigns.
* Leverage and test AI tools to improve performance and operational efficiency.
* Support continuous improvement of internal processes and best practices.
Qualifications
* 3+ years' experience in paid media within a B2B agency.
* Proven experience across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, plus Reddit or Spotify.
* Hands‑on experience using AI in paid media workflows.
* Strong understanding of B2B funnels and CRM integration (e.g. HubSpot, Salesforce).
* Advanced analytical skills (GA4, Looker Studio, Excel).
* Confident communicator with experience presenting to senior stakeholders.
* Excellent organisation and account.
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