FordeBaker, is a full-service marketplace agency. We are a one-stop marketplace agency that helps ambitious brands achieve best-selling performance on a global scale. Our focus is on Amazon, TikTok Shop and Walmart.
FordeBaker has a proven track record of achieving rapid growth for a wide range of clients in sectors including beauty, personal care, nutrition and pet supplies.
We cater those services for every client and specialise in working with ambitious brands who desire a higher standard of strategic, commercial and marketing consultancy services.
You will lead our influencer strategy and execution in the US and UK, managing a team focused on building impactful partnerships with top industry influencers and experts. Your mission is to drive brand awareness, credibility, and customer acquisition by developing and scaling influencer collaborations across key markets and verticals.
You will oversee campaign development, outreach strategy, team performance, and cross-functional alignmentwhile also staying close to the influencer ecosystem and driving innovation within the channel.
Whilst you will oversee UK campaigns, you must be able to demonstrate success with US brands on TikTok Shop. Building out our capabilities on TikTok Shop US is essential to the role.
24 years of experience in influencer marketing, partnerships, or a related marketing function
~ Excellent written and verbal communication skills in English
~ Identifying and securing high-potential influencers to foster long-term, strategic partnerships.
Overseeing the creation of compelling outreach strategies and content to engage influencers.
Approving and guiding the development of campaign briefs, influencer rosters, and content concepts.
Monitoring and optimizing influencer performance across brand awareness, content quality, and conversions.
Leading experimentation into new influencer niches and formats, such as user-generated content (UGC), ambassador programs, and niche communities.
Reporting regularly on team performance and campaign return on investment (ROI) to senior stakeholders.
Staying abreast of industry trends, emerging influencer talent, and platform opportunities.
Collaborating with brand, content, paid, affiliate, and product teams on integrated campaigns.
TikTok Creator Community Development (Mid/Long-Term):
Growing and nurturing US and UK TikTok creators through both one-to-one and community-wide management and communication.
Developing quarterly and monthly operational plans to increase creators' content production, compliance, and monetization on the e-commerce platform.
Develop partnerships with TAP, CAP and Talent Management partners to enhance our internal creator network
The benefits come from getting in early, influencing the agencys long-term growth and growing with the business. Bonus for any new businesses referred to the agency
~ 34 days holiday including bank holidays (we dont force people to take holidays on bank holidays)
~ Significant career development opportunities
~Pension
We are building a strong company culture. Everyone in the business must exhibit these qualities
Data-driven
Everyone works remotely and manages their own schedules. This is an opportunity to do your best work and take control of your work-life balance.