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Greenpark is building the future of search — one that spans Google, TikTok, marketplaces, and everywhere audiences discover content. As SEO Manager, you’ll help lead that charge.
This role exists to:
* Drive business outcomes through cutting-edge SEO and omni-channel search strategies.
* Lead key client accounts, manage deliverables, and evolve Greenpark’s integrated SEO approach.
* Champion innovation, pushing the boundaries of what's possible with automation, AI, and cross-platform content discovery.
* Develop scalable processes, mentor junior talent, and help establish a high-performance, cross-functional SEO team.
Key Responsibilities
* Develop and execute SEO strategies across all pillars: technical, content, backlinks, UX/CRO, and platform integrations.
* Deliver omni-channel search strategies that span Google, TikTok, YouTube, marketplaces, and emerging platforms.
* Propose and experiment with automation or AI-driven approaches to improve efficiency and campaign outcomes.
* Translate audience insights and keyword data into actionable plans for content, campaign planning, and website optimization.
* Become the lead of the projects you are working on — owning the SEO workstream end-to-end, and managing both internal and external stakeholders.
* Guide and mentor junior SEO team members and freelancers to deliver high-quality, scalable work.
* Partner closely with the content, data, and other teams to execute integrated strategies and share best practices.
* Support business development, contributing to pitch decks, insights reports, and proposals.
* Build frameworks, dashboards, and processes that enable repeatable, high-quality SEO delivery.
* Contribute to Greenpark’s proprietary multi-market content production methodology.
* Help establish scalable SEO workflows through automation tools or standardized playbooks.
Performance Monitoring
* Lead regular audits and performance reviews using GA4, GSC, Ahrefs, SEMrush, and relevant social SEO platforms.
* Track KPIs such as organic visibility, traffic quality, engagement, conversions, and ROI.
* Provide reporting with insight — not just data — and consistently recommend strategic actions to improve.
Performance Review & Growth Metrics
You will be evaluated on your ability to:
* Deliver results across client KPIs, including traffic growth, visibility, ROI, and engagement.
* Push innovation — developing new ideas, frameworks, and solutions beyond what already exists in the market.
* Deepen expertise across CRO, brand-building SEO, and omni-channel integration.
* Proactively lead projects and communicate effectively with stakeholders.
* Improve internal workflows and team efficiency through tools, processes, or upskilling.
* Demonstrate strong attention to detail, autonomy, and ownership of outcomes.
* Nurture a collaborative and positive team culture.
Reporting Line
* Reports to: Senior SEO Manager & Head of Omnichannel Search, APAC
* May oversee: Freelancers, junior team members
* Coordinates with: Project Management, Account, Data, and Content teams
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