Digital Marketing Manager (Maternity Cover - FTC)
Leeds - Hybrid
Basic up to £40,000
My clients are a specialist in the design, test, build, deployment and management of power systems from distribution transformers and switchgear for offices and factories. They are looking for a Digital Marketing Manager - to cover maternity leave.
Responsibilities:
* The continuation of website management including designing and executing online campaigns and landing pages to increase brand awareness and generate enquiries.
* Management of all digital content including blogs, SEO updates, brochures, photography and video content (with agency support).
* Full responsibility for SEO strategy, optimisation, tracking and continuous improvement of search visibility and website performance.
* Planning, creating and managing digital campaigns across web, social and other channels, with regular performance reporting.
* Managing social media platforms, scheduling content, repurposing materials and engaging with audiences.
* Producing written content including case studies, blogs, newsletters, customer stories and digital brochures.
* Maintaining and growing the CRM/database to support email and lead gen activity.
* Monitoring and analysing all marketing activity, providing insights and recommending improvements.
* Managing relationships with external agencies including website, SEO, design and video suppliers.
* Managing company exhibitions and events, including production of materials, coordination with suppliers and ensuring brand consistency.
* Working closely with sales, production, HR and other departments to deliver internal materials, presentations and marketing support.
* Safeguarding brand assets and ensuring brand consistency across all communications.
* Carrying out ad hoc duties requested by the Group Sales Director or management team.
* Following company policies, GDPR requirements and safe working practices
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