Paid Social Lead - Freelance
We’re looking to partner with an exceptional Freelance Paid Social Lead to support our Performance team across key client accounts. You’ll bring deep paid social expertise and deliver high impact strategic execution, hands-on optimisation, and clear commercial results within a fast-paced integrated agency environment.
This role is ideal for a freelance specialist who enjoys working on complex accounts, actioning strategy, improving performance, and collaborating with cross channel teams to drive growth.
Purpose of the Role
As a freelance Paid Social Lead, you will support our Performance team by delivering high impact paid social strategy and hands-on optimisation across priority accounts. You’ll action strategic plans, improve inflight performance, apply platform best practice, and ensure campaigns deliver meaningful commercial outcomes. Your expertise will be essential during busy periods, major launches, new initiatives, and performance-critical optimisation cycles.
What You Will Do
Strategic Delivery
* Develop and execute multi‑platform paid social strategies across Meta, TikTok, LinkedIn, Pinterest, Snapchat, and emerging channels.
* Translate client objectives into actionable targeting, creative, bidding, and optimisation plans.
* Lead full funnel campaign planning, setup, and in platform execution where required.
Performance Optimisation
* Conduct ongoing optimisation cycles focusing on efficiency, scale, signal strength, and creative performance.
* Troubleshoot underperforming campaigns quickly with clear recommendations.
* Adjust bidding, audiences, placements, and structure to hit KPIs.
Tracking & Measurement
* Implement and refine tracking setups including Pixel and Conversions API configuration, event mapping, and GTM deployment.
* Maintain data integrity and strong signal quality to support platform optimisation.
* Run incrementality, A/B, multivariate, and creative tests to drive measurable uplift.
Creative & Testing
* Brief, guide, and review creative assets to ensure alignment with platform best practice.
* Lead structured creative testing to identify winning formats, angles, and variations.
* Collaborate with Creative teams to inform performance driven asset development.
Client & Stakeholder Communication
* Present insights, performance updates, and recommendations clearly to senior stakeholders.
* Identify opportunities for growth, efficiency, and competitive advantage across accounts.
* Support new business pitches, audits, and thought leadership with actionable input.
Cross Team Collaboration
* Work closely with PPC, SEO, Creative, Data, and Performance teams to deliver integrated outputs.
* Provide tactical support and platform guidance to internal team members.
* Offer light touch mentoring to uplift delivery quality across the channel.
Experience We’re Looking For
Essential
* 5+ years experience delivering paid social strategy and performance at a senior level.
* Proven results across Meta, TikTok, LinkedIn, Pinterest or Snapchat.
* Experience managing high value accounts
* Demonstrable YoY performance improvements.
* Strong technical knowledge (Pixels, CAPI, GTM, API integrations).
* Deep understanding of audience strategies, signal-based optimisation, attribution and testing frameworks.
* Ability to present complex performance insights clearly to senior stakeholders.
Attributes
* Highly proactive and accountable.
* Strong commercial awareness and strategic judgement.
* Able to manage multiple projects independently.
* Clear and confident communicator.
* Passionate about optimisation, innovation, and quality delivery.
Why Work with Us
As a freelance partner, you’ll work with an ambitious, supportive agency that values expertise, collaboration, and innovation.
We offer:
* Flexible and remote-friendly project collaboration.
* Opportunities to lead high value, high‑impact paid social delivery.
* Access to cross discipline teams across Creative, Strategy, Performance and Data.
* A culture built on creativity, accountability, respect and continuous improvement.
If you’d like to collaborate with us, please respond to this ad including your CV.