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Our client, a Global FMCG brand are looking for a Digital Business Analyst to join their team on a contract basis.
As a Digital Business Analyst, you'll be responsible for understanding, analysing, and optimising websites and digital user experiences.
You'll work closely with cross-functional teams to lead discovery work, map user journeys, and provide actionable insights for the business to enhance digital platforms with a primary focus will on understanding how websites operate, what makes them effective, and recommending improvements to ensure they deliver value to users and the wider business.
Key Responsibilities:
* Conduct in-depth discovery work to understand current website performance, user experience, and technical capabilities and provide valuable insights to stakeholders
* Website analysis, not only from a development perspective but understanding well-designed, effective websites and how they contribute to business goals
* Map user journeys across the website to identify friction points, opportunities for improvement, and potential enhancements to improve overall user experience
* Assist in creating website templates and recommend improvements to existing website structures, ensuring they align with business objectives and user needs
* Make data-driven recommendations to the business about what should be kept, changed, or removed from the websites. Advise on best practices for optimising digital platforms for better user engagement and performance
* Understand content management systems (CMS) from an information architecture perspective, ensuring the structure and content are aligned for optimal user experience and functionality
* Work with business stakeholders, technical teams, and other departments to drive change, improve processes, and ensure alignment on digital strategies
Key Skills & Experience:
* Strong technical understanding of websites, not just development but also the business and user experience elements
* Experience in website analysis, digital strategy, or web analytics
* Experience in digital business analysis, web analysis, or as a Digital/Web Analyst (agency background preferred)
* Proven ability to map user journeys, analyse website performance, and create actionable recommendations
* A strong understanding of CMS from an information architecture perspective
* Experience working with cross-functional teams to define digital strategies, gather requirements, and deliver business insights
* Ability to lead discovery work and provide meaningful insights that drive digital transformation
* Excellent communication skills, with the ability to explain technical concepts to stakeholders
This is a 4 month contract opportunity with the potential for extension depending on performance and business requirements.
Seniority level
* Seniority level
Not Applicable
Employment type
* Employment type
Contract
Job function
* Job function
Information Technology
* Industries
Technology, Information and Media
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