Come and join the leading #avoexperts
Westfalia Fruit is a leading multinational supplier of fresh fruit and related value-added products to global markets. Through our vertically-integrated supply chain we grow, source, ripen, pack, process and market quality avocadoes & fresh produce – 365 days a year & across the globe.
With the largest avocado-growing footprint in the world, we are recognised as the leading #avoexperts and considered as the supplier of choice to both retail & wholesale customers whom we serve from sales offices in the UK, Europe, North America, Latin America & Southern Africa.
We’re looking for a Global Head of Communications and Engagement to join our team globally.
The Global Head of Communications and Engagement is responsible for shaping and delivering the company’s global communications and engagement strategy, ensuring that employees, customers, media, and other stakeholders experience a consistent, transparent, and authentic voice from Westfalia Fruit. Reporting to the Chief People Officer, this role will build an integrated communications function that spans both internal and external channels, strengthening our reputation as the leading global avocado and fresh produce business and embedding our values. The role will lead global internal communications, employee engagement, external PR, media relations, and crisis communications. It will act as a trusted advisor to the Executive Team, supporting business transformation (Buy–Move–Sell model) with world-class communication and engagement strategies that enable alignment, trust, and pride across the organisation.
Responsibilities include:
* Shape a Global Voice - Design and lead a world-class communications and engagement strategy that unites Westfalia Fruit’s global workforce under one powerful, purpose-driven narrative.
* Champion a Unified Brand Message - Establish a consistent tone of voice across all internal and external platforms, ensuring alignment with corporate values and the Buy–Move–Sell transformation model.
* Engage Our People, Empower Our Culture - Inspire pride and inclusivity through compelling internal communications and campaigns that bring strategy, values, and employee experience to life.
* Drive Global Thought Leadership - Lead external communications and PR, positioning Westfalia as a trusted voice in sustainable agriculture, fresh produce, and food innovation.
* Command the Headlines, Protect the Reputation - Own media relations, build strong journalist and stakeholder connections, and lead crisis communication strategies with confidence and clarity.
* Activate Strategic Channels - Oversee intranets, newsletters, social media, digital platforms, and global town halls—ensuring every message lands with impact.
* Partner with Leaders at Every Level - Collaborate with executive leaders across People, Customer, Supply Chain, and Operations to embed communications into every corner of the business.
* Lead & Develop a World-Class Team - Build and nurture a high-performing global communications team—introducing best practices, tools, and measurement to drive excellence.
* Measure What Matters - Track the impact of all communications initiatives, turning insights into action and driving continuous improvement.
* Advocate For Our People - Advocate for employee perspectives, fostering connection, clarity, and engagement across all global markets.
Experience we look for:
Essential
* Progressive experience in corporate communications, PR, or employee engagement, ideally in a multinational, fast-paced organisation.
* Demonstrated track record in managing internal and external communications at a global scale, including PR campaigns, brand positioning, and employee engagement programmes.
* Strong experience in advising senior leaders on reputation management, media handling, and crisis communications.
* Degree in Communications, Public Relations, Marketing, Business, or related field.
* Demonstrated track record in managing internal and external communications at a global scale, including PR campaigns, brand positioning, and employee engagement programmes.
* Strong experience in advising senior leaders on reputation management, media handling, and crisis communications.
* Expertise in multi-channel communications (digital platforms, intranet, social, media relations, events).
* Proficiency in developing metrics and dashboards to measure communication effectiveness and employee engagement.
* Skilled in stakeholder management, with ability to align communications across P&C, Enabling Functions, Customer, Supply Chain, and Farming, Operations & Sourcing functions.
* Excellent storytelling ability, with a clear, compelling, and audience-appropriate style.
* Calm under pressure, able to lead communications during crises and sensitive issues.
* Highly collaborative, able to influence across functions and geographies.
* Commercially astute, balancing business priorities with employee and stakeholder needs.
* Culturally agile and inclusive, able to connect with diverse global audiences.
* Strategic yet hands-on; comfortable operating at boardroom level and diving into detail when needed
Desirable
* Previous exposure to food, FMCG, agriculture, or supply chain sectors advantageous but not essential.
* Postgraduate qualifications or professional certifications in communications, PR, or change management are advantageous.
* Strong knowledge of media landscape across Europe, North America, Africa, and LATAM. Far-east / Asia would be beneficial.
Who Are You?
* Strategic Brand Builder: Capable of crafting compelling internal narratives that mirror our external brand.
* Commercially Astute: Understands how internal messaging supports broader business objectives.
* Influential Leader: Confident coaching executives and shaping senior communication behaviours.
* Data-Driven Storyteller: Leverages insights to build narratives that resonate and inspire.
* Innovative & Agile: Explels in fast-paced environments and embraces continuous improvement.
* People Developer: Committed to developing teams and building future leaders.
What can Westfalia Fruit offer you?
* Hybrid working(3 days in the office)
* 25 days holiday, plus bank holidays.
* State-of-the-art office with fresh fruit, bean-to-cup coffee, freshly squeezed orange juice, and avocado ice cream.
* Free on-site parking.
* Company pension scheme with life insurance cover.
* Employee Health Care Plan with Medicash.
* Christmas hampers and a Christmas party.
* Sausage Roll Thursday and pizza lunch days.
Please note that this position does not have a specific closing date. We encourage you to apply as soon as possible as we will be reviewing applications on a rolling basis and the advert may be removed at any time.
We’re an equal opportunity employer. All applicants will be considered for employment without attention to age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, or veteran, neurodiversity or disability status.
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