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Job title: Marketing and Admissions Manager
Location: Home based - Occasional travel to sites
Salary: £40,000 to £45,000 per annum
Hours: 37.5 hours per week, Monday-Friday 9am-5pm
Contract: Permanent- 52 weeks per year
UK applicants only. This role does not offer sponsorship.
JOB PURPOSE
Blenheim Schools is seeking an experienced, strategic and visionary Marketing and Admissions Manager to lead the continued growth and reputation.
This is a pivotal opportunity for a high-performing leader to influence and deliver an ambitious marketing and admissions strategy that supports individual school’s enrolment goals and brand positioning.
The successful candidate will bring a strong track record of leading integrated marketing and admissions functions—ideally within a premium education or service sector—combined with exceptional communication skills and commercial acumen. We are looking to appoint a dynamic leader with a deep understanding of brand development, customer engagement and market trends. The ideal candidate will demonstrate a strong alignment with the Blenheim School’s values and possess the creativity and influence that resonate with local communities and families. A collaborative spirit and an ability to work closely with academic and operational leaders is essential.
Reporting to the Operations Director and working closely with school leadership teams, the successful candidate will own the delivery of enrolment targets and contribute to the broader school strategy and growth agenda. This role offers a rare opportunity for a marketing and admissions leader to make a lasting impact within a successful and value-driven division and ensuring that all prospective families receive an outstanding experience from first contact to admission.
Key Responsibilities:
* Develop, execute, and monitor individual school’s annual marketing and admissions strategy in line with enrolment targets.
* Working alongside school leadership teams, manage all aspects of the admissions process, from initial enquiry through to enrolment, ensuring a seamless and supportive experience for families.
* Use data to track and analyse the effectiveness of marketing efforts and report on trends, conversion rates, and return on investment.
* Build strong relationships with feeder schools, nurseries, agents, and local community stakeholders to boost referrals and visibility.
* Ensure CRM and admissions systems are used efficiently to maintain accurate records of enquiries, applications, and communications.
* Uphold and promote the ethos, vision, and values of Blenheim Schools in all external-facing communications.
Marketing:
* Direct and deliver the Brand Awareness efforts to ensure the school's/Blenheim School’s messaging is consistent, engaging and reflects the school’s brand.
* Provide oversight of the creation of a comprehensive and innovative marketing strategy that targets lead generation and conversion of prospective families into enrolments.
* Collaborate with the marketing team to ensure prospective family leads are converted into admissions enquiries seamlessly.
* Ensure all communications, both internal and external, are aligned with the school’s mission, values and ethos.
* Key driver of boosting brand awareness across various channels.
* Monitor general market and sector developments in order to identify trends that may create risks and opportunities for Blenheim School’s.
* Seek opportunities in the market related to the admission trends and market intelligence.
Admissions Management:
* Lead and oversee the work of Admissions, ensuring a seamless and efficient admissions process.
* Provide oversight of the admissions pipeline, ensuring prospective pupils are appropriately processed through each stage, balancing the need for timely action with rigorous adherence to selection criteria.
* Ensure a positive experience for prospective families, maintaining high levels of communication and engagement throughout the process.
* Develop admission strategies by contributing information, analysis and recommendations to strategic thinking and direction.
* Establish operational strategies by evaluating trends, establishing critical measurements, determining productivity, quality and customer service.
* Accumulate resources, resolve problems and implement change in order to develop a pipeline of enrolments and a high rate of student conversions.
* Work closely across internal departments especially with Academic leadership to ensure accurate information and acquisition and retention opportunities are identified.
Data Driven Decision Making
* Use data and analytics to monitor trends in enrolment, marketing and retention, adjusting strategies as necessary to meet the school’s goals.
* Provide regular reports to the Operations Director on enrolment numbers, retention rates and the effectiveness of marketing and outreach initiatives.
* Provide weekly marketing and admissions reports including current enrolments, forecasts and initiatives.
In addition:
* Attend marketing and networking events as a school representative.
* Participate in the annual performance review programme.
* Ensure work is carried out in accordance with all school policies, particularly those relating to Child Protection and Safeguarding.
* Maintain confidentiality and comply with data protection regulations at all times.
* Ensure compliance with health and safety practices when planning events or working on-site.
* Promote equal opportunities and celebrate diversity in all interactions and campaigns.
* Undertake relevant professional development as required to remain up-to-date in both education and marketing best practices.
Technical Skills & Experience:
* Proven experience in a marketing and/or admissions role within the education sector (essential)
* Strong understanding of the UK independent or academy school admissions process (essential)
* Demonstrable success in delivering marketing campaigns that achieve measurable results (essential)
* Proficiency in digital marketing tools and social media platforms (essential)
* Experience with CRM/admissions software (e.g. HubSpot, iSAMS, SchoolBase, or similar) (preferred)
* Familiarity with website CMS systems (e.g. WordPress) and SEO best practices (preferred)
Personal Attributes & Skills:
* Outstanding interpersonal and communication skills, both written and verbal
* Exceptional organisational skills and attention to detail
* A proactive, enthusiastic approach and ability to work both independently and collaboratively
* Ability to manage multiple priorities and work to tight deadlines
* Strong analytical and reporting skills with a results-driven mindset
* A warm, approachable manner with the ability to build rapport quickly
* Committed to the vision and values of Blenheim Schools
Why join Blenheim Schools?
Our Mission
Whilst outcomes and personal growth for our children will always be important, we help them achieve even more. We enable outstanding futures for each of them as individuals. Blenheim Schools embodies this mission and vision through our truly innovative approach to mainstream education for children of all abilities. We focus on preparing them for their lives and learning journeys ahead, beyond traditional exam metrics.
Our Educational Philosophy
Our educational philosophy is based on strong pedagogical principles and embodied by our bespoke Blenheim ACTIVE learning framework. We embed '21st century skills' into the curriculum itself, rather than running them alongside as a domain-independent learning habits programme or curriculum overlay. We believe that pupils need both academic knowledge and metacognitive skills, and deeper understanding comes from applying these skills within the context of particular domains and subjects.
What is an Outstanding Future?
Whether an outstanding future is as life-changing as living independently or as potentially world-changing as an Oxbridge education, our schools ensure each of our children achieve the very best pathway for them when they leave us for the next step of their lifelong learning journey.
Benefits
Your health and wellbeing are important to us, so you’ll get an exceptional reward package including:
* Life Assurance
* Pension scheme with options to increase your contributions
* “Your Wellbeing Matters” – access to a wide range of first-class mental health support services and physical health checks
* Family Growth Support - inclusive benefits package covering enhanced maternity and paternity leave, along with paid fertility treatment support.
* A wide range of health, wellbeing, and insurance benefits
* 100’s of discount options valid in the UK and abroad
* Electric Car Purchase Scheme
* Critical illness cover
We are committed to safeguarding and promoting the welfare of children and young people and we expect all employees to share this commitment and undertake appropriate checks.
All applicants will be subject to social media checks and successful applicants to a fully enhanced DBS
We are an Equal Opportunities Employer.
We reserve the right to close the vacancy early if we receive a high volume of suitable applications.