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Direct message the job poster from Kingdom Services Group Ltd
Office based - Kingdom HQ (Newton-le-Willows)
With £300m in revenue and a talented team of over 11,500 colleagues The Kingdom Group delivers service solutions with care in the specialist areas of security, cleaning, recruitment and training. Each service is a specialist in its field but benefits from shared values, systems and support. This lets us offer flexible, integrated solutions while keeping service quality high and relationships close. Through Kingdom Academy, we provide training that empowers both our colleagues and customers. Our National Support and Command Centre is based in Merseyside, with regional offices in Edinburgh, Glasgow, Birmingham, London, and Belfast, combining national reach with a personal touch to support our clients across more than 5,000 site locations. Internationally, we’re making our mark with an expanding presence in India.
WHO WE ARE LOOKING FOR:
We are seeking a strategic, results-driven CRM and Marketing Manager who will be responsible for developing and executing customer-centric marketing strategies to drive customer engagement, manage and nurture leads, and build loyalty, retention, and satisfaction across our diverse group of services. They will leverage HubSpot and data-driven insights to support personalised marketing campaigns that deliver measurable ROI.
ESSENTIAL ROLE EXPERIENCE:
· Minimum 2-years’ experience in CRM marketing (ideally HubSpot, but not compulsory), database marketing, or related roles, and able to demonstrate a track record of successful CRM campaigns.
· Proficiency in data analysis, marketing automation, segmentation, and email marketing.
· Strong commercial awareness, with a track record of creating targeted, sector-specific campaigns and content that support sales, marketing and business objectives.
PROFESSIONAL QUALIFICATIONS & LICENSES (holding or working towards a distinct advantage):
· Education: A bachelor's or advanced degree in marketing, business, or a relevant certification (e.g., CRM certification) is advantageous
· A driving license holder
· A full five-year checkable employment history including a minimum of 2 work references, a personal credit check, right of work compliance
· Relevant other accreditations welcome
CANDIDATE MATCH – you will fit right in, if you:
1. Commercially astute, growth-oriented, and driven by creating measurable CRM marketing impact that supports business objectives
2. Data-oriented and performance-focused – uses insights and analytics to inform decision-making and optimise marketing efforts
3. Proficiency in key CRM and marketing tools (e.g. HubSpot, Apollo, Campaign Monitor)
4. A compelling storyteller - confident across written, visual, and verbal formats, to transform complex data insights into simple stories and tangible outcomes
5. Organised and process-driven, with strong attention to brand governance, content accuracy, and campaign quality
6. Thrive in a fast-paced environment and able to work under pressure when managing multiple campaigns and meeting tight deadlines
7. Demonstrates a track record of successful campaigns and marketing initiatives that contribute to sales growth, lead generation, or brand elevation
8. Fully aligned with our CARE values, bringing energy, integrity, collaboration and a solutions-first mindset to all stakeholder interactions
9. Passionate about delivering clear, consistent, and sector-specific messaging that reflects Kingdom’s commitment to service excellence
10. Innovative and strategic - constantly seeking new ways to use data insights to position Kingdom more effectively in the market
ROLE RESPONSIBILITIES:
· CRM Strategy: Develop and implement a comprehensive 6-12 month CRM strategy and roadmap aligned with Kingdom’s commercial goals to enhance customer relationships.
· Data Management: Lead and oversee the collection, segmentation, and analysis of customer data to inform marketing strategies and personalised communication.
· Campaign Management: Drive the technical implementation for end-to-end delivery of CRM campaigns and act as the go-to CRM expert.
· Customer Segmentation: Segment the customer database based on demographics, behaviour, and preferences to tailor marketing efforts.
· Marketing Automation: Utilise marketing automation tools (e.g., HubSpot, Apollo) to automate marketing workflows, including lead nurturing and drip campaigns.
· Email Marketing: Manage email marketing campaigns, including segmentation, content creation, A/B testing, and performance analysis.
· Personalisation: Implement personalisation strategies to deliver tailored service-specific content and offers across various channels.
· Customer Retention: Develop and execute customer retention strategies, such as loyalty programmes and personalised offers, to increase customer lifetime value.
· A/B Testing: Conduct A/B testing and analysis to optimise marketing campaigns and customer journeys.
· Cross-functional Collaboration: Collaborate with sales, customer service, and IT teams to ensure seamless customer experiences.
· Performance Metrics: Monitor and analyse key performance indicators (KPIs), such as customer acquisition cost (CAC), customer retention rate, and customer lifetime value (CLV), report, share learnings and opportunities.
BENEFITS & PERKS:
· Vivup Benefits: Gym Membership, Cycle to Work Scheme, Travel and Leisure, Health Cash Plan, Car Benefit (if applicable), Wellbeing & EAP, Home and Electronics, Family Care, Recognition and Reward (Highfive), Lifestyle Savings.
· Free Qualifications: Skills training and best-in-class qualifications by Kingdom Academy to support professional development and career growth.
· Early Access to Wage
· Eye Care Vouchers (Specsavers)
· Free On-Site Parking
· Pension Scheme (4% Employee and 4% Employer)
· Refer a Friend Scheme (t’s and c’s apply)
· Work/life Balance (flexible working upon request)
· Mentorship and Development
· Counselling and Support
· Death in Service
SERVICE WITH CARE:
· Deliver service with care through a quality resourced and well manged infrastructure
COMPLIANCE:
· Support relevant statutory compliance and other regulations
· Support the group CARE values
· Comply with any HOW we do business manual/s relevant to role
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Security and Investigations
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