Marketing Manager
About Montcalm Collection
United by timeless style and peerless service, Montcalm Collection is Londons compendium of luxury hotels. Housed in elegant Georgian townhouses, an 18th-century brewery, heritage headquarters and a diamond-shaped skyscraper, each hotel reveals a different chapter in the citys story.
The hotels in the collection include a historic brewery, reimagined as a vibrant modern hotel: Montcalm Brewery. A storied city-slicker, housed in the former headquarters of the Royal Mail: Montcalm Royal London House. A property with a bold new perspective at Montcalm East, part of Marriotts Autograph Collection. And a duo of mindful hotels which set a slower pace: Inhabit, Southwick Street and Inhabit, Queens Gardens, both part of Design Hotels.
Conscious, cultured, characterful, and considerate, Montcalm Mayfair is a five-star hotel set on a historic crescent that sits proudly at the top of Park Lane, steps from Hyde Park and the West End, with a toe in Marylebone, bringing a fresh, holistic hospitality approach to London luxury. The respectful, sensitive full restoration includes a wellness space, community-welcoming public spaces and a restaurant helmed by an internationally acclaimed chef.
Overview
Montcalm Collection is looking for a skilled and ambitiousMarketing Managerto join our team. You will play a pivotal role in maximising hotels revenues by developing programs to increase occupancy and make profitable use of its accommodation, meeting and leisure facilities.
You will be an ambassador of a wider team and manage the companys marketing department including social media, affiliate marketing, email marketing, loyalty management, reputation management and PR & communications. You will directly report to the Head of Hotels
Key Responsibilities
Oversee the management of our brand through all marketing initiatives.
Ensure our Brand Manifesto is a live document, being shared with higher management/stakeholders and brought to life in our organisation.
Social media, loyalty, reputation management and Email Marketing.
Working with different agencies for Affiliate Marketing, PR and social media.
Work with the designer (inhouse or agency) to produce high quality marketing material such as digital content, brochures or any other print material.
Work with different content writers and proof read all content received.
Prepare and execute an annual marketing plan that includes creating and launching targeted and innovative campaigns.
Researching and evaluating marketing strategies and keeping upto date with the industry and marketing development.
Analyse data to uncover new markets and create guest focussed campaigns to drive business
Build the brand positioning through online and offline efforts.
Develop Brand partnership with like- minded companies in collaboration with the Partnership Manager.
Responsible for managing the marketing activities of the business.
Create the Marketing strategy for two leisure loyalty programmes as well as the corporate loyalty programme.
Use the reputation management platform to maintain and improve on hotels reputation.
Gain insights on the data and make data-driven decisions.
Introduce new market initiatives to drive the business further.
Advise the operational and other relevant teams to ensure our hotels and its products reflect our brand.
Ensure digital and non-digital marketing materials are consistent with our brand.
Administer the websites, creative campaigns and so on.
Negotiate contracts with third party companies in relation to new services.
Manage the PR, Marketing and Communications budget.
Drive our Public Relations activities.
Be the internal expert and go-to person for advice and support on PR activities. You will provide guidance and support to the SMT in this area of work.
Oversee our media profile. This will involve directly liaising with journalists, responding to press enquiries as well as proactively generating coverage to promote our work and impact.
Increase our profile at relevant public events. You will become an ambassador for the company and identify new opportunities that will increase our reach, and importantly support the wider staff team to improve their presentation and public speaking skills.
Organise events that promote our work and centres.
Keep track of emerging themes and trends within the social investment, workspace and charity sector to ensure we are seen as a key commentator on relevant subjects.
Brief internal spokespeople and source/provide media training to ensure they are better skilled to respond to media opportunities at a local and national level.
Oversee the delivery of our Corporate Communications.
Lead on the drafting and delivery of key publications including our Annual Report, Investor and newsletters.
Lead on the delivery of our General Meeting.
Provide style guides to improve consistency of style and voice across the company.
Identify ways to improve the way we share information to the wider organisations, our customers, investors and partners.
Ensure the digital media platforms across the company are up to date and have relevant content including our websites and social media platforms.
Responsible for the line management of the Marketing team. To supervise, motivate and monitor performance, including conducting regular supervision meetings, managing sick days and holidays and approving relevant training.
To review all hotel websites to ensure they are up to date in relation to the competition as well as productivity from internet segment.
To be responsible for Affiliate Marketing.
To be responsible for Social Media marketing and must be fully aware of social media marketing campaigns.
To liaise for Reputation Management for all hotels.
To attend management meetings as per requirement.
Person Specification
The successful candidate will demonstrate that they have the following key criteria, personal competencies and skills:
Be able to juggle competing priorities and always represent the brand to the highest possible standards.
Extensive experience of working at a senior level in a Public Relations, media or communications role in hospitality industry.
Proven experience of successfully raising an organisations/initiatives public profile.
Excellent verbal and written communication skills with experience of producing press releases, copywriting and delivering presentations.
Experience of developing, implementing and delivering communication strategies.
Experience of organising corporate events.
Good IT skills with specific experience of using a range of social media platforms.
Experience of building and maintaining strong links with the media.
Effective and confident manner when being interviewed on camera/radio/face to face.
Ability to develop relationships with a wider range of stakeholders including high net worth individuals.
Experience of advising a senior management team and/or board of directors.
Strong leadership skills with ability to act as a brand ambassador.
A passion for social business.
Highly self-motivated, with the ability to work autonomously.
Experience of managing employees.
Partnership management.
Project management skills ideal (not mandatory).
Basic knowledge of updating the website content and design is ideal (not mandatory).
Good knowledge of Excel and analytical tools.
This job description is designed to outline primary duties and conditions related to the position at a luxury hotel. It is not an exhaustive list and additional tasks and responsibilities may be required as directed by hotel management.
Essential Qualifications and Attributes
Previous experience in a similar role and ideally in boutique hotels
Excellent leadership skills and proven track record of training and developing employees.
Positive attitude and excellent communication skills
Attention to detail, great communication and organisational skills.
Ability to anticipate and resolve challenges / complaints.
Commitment to delivering a high level of customer service.
Benefits
Competitive salary
A supportive, empowering team environment
Benefits platform with various discounts
Wellbeing support, workshops and advice
28 holidays including eight bank holidays, with more holidays after two-year service
Cash-back health benefits, including optical, dental, chiropractor and physio services
Discounted gym membership
Access to Wellbeing platform and sessions, including EAP
Awards and Recognition Programme
Annual parties
Regular and ongoing training and development, including leadership workshops
Pension scheme
Birthday Day Off
Eligibility
Candidates must be authorised to live and work in the UK. Currently, visa sponsorship is not available for this role.
Equal Opportunity Employer
At Montcalm Collection, diversity and inclusion aren't just buzzwords. We genuinely value the unique perspectives everyone brings, regardless of gender, ethnicity, age, disability, or background. Our culture thrives on mutual respect, and we provide a workplace free from discrimination and prejudice.
Should this role resonate with your aspirations, please apply. If not shortlisted, we encourage you to explore other opportunities with us, either now or in the future.
Note:If you do not hear from us within 14 days, kindly consider your application as not shortlisted for this role.
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