Job Description
As a PR Account Director, you’ll be the driving force behind campaign ideation, client relationships, and execution excellence. You’ll oversee a team of talented creatives, PRs, and content strategists—guiding them to develop innovative, insight-led digital PR campaigns that earn high-quality coverage and backlinks.
Salary - Up to £55K
Location - Oxford (hybrid)
Key Responsibilities
* Strategic Leadership: Set the creative direction for digital PR campaigns, ensuring alignment with client goals and digital marketing strategies.
* Client Management: Act as a senior point of contact, building strong, trusting relationships and confidently presenting ideas, reports, and results.
* Creative Campaign Development: Lead brainstorms, shape narratives, and push boundaries to deliver campaigns that cut through the noise and land in top-tier media.
* Team Oversight & Mentorship: Manage, inspire, and mentor a team of account managers, executives, and creatives—supporting their development and growth.
* Performance & Reporting: Ensure campaigns deliver against KPIs (e.g. media coverage, backlinks, engagement), and communicate results through compelling reporting.
* Trendspotting & Thought Leadership: Stay ahead of industry trends, media landscapes, and PR innovations—bringing fresh thinking to every campaign.
Requirements
* 5+ years of experience in PR, with at least 2 years in a senior/leadership role.
* Strong portfolio of creative PR campaigns with proven media coverage and link results.
* Exceptional storytelling, ideation, and pitching skills.
* Confident in client comms, from strategy presentations to performance updates.
* Deep understanding of how digital PR contributes to SEO and brand visibility.
* Experience managing and mentoring high-performing teams.
* Collaborative, proactive, and passionate about digital-first thinking.
Nice to Have
* Agency experience across a range of industries
* Data-driven PR experience using tools like BuzzSumo, Ahrefs, or GWI.
* Experience integrating digital PR with broader content and SEO strategies.