Key responsibilities:
Client Relationship Management
1. Build trusted and credible relationships with key client personnel as the primary media point of contact.
2. Keep clients informed on the evolving media landscape and highlight new opportunities for their campaigns.
3. Communicate deliverables, progress, and timelines clearly and effectively to clients, colleagues, and third parties.
4. Address client-related issues promptly, escalating to the Associate Media Director when appropriate.
Strategy & Planning
5. Develop a deep understanding of client businesses, products, markets, and audiences.
6. Collaborate with clients to refine briefs and support them in setting clear media goals and objectives.
7. Lead the development of media communication strategies, applying appropriate strategic or tactical solutions and seeking support where needed.
8. Research and evaluate media opportunities in new industry verticals and territories.
9. Ensure media strategies align with creative and strategic outputs for fully integrated campaigns.
Campaign Implementation & Performance Management
10. Build and execute media plans that align with client objectives.
11. Secure strong media value and ensure campaigns are delivered as agreed.
12. Share creative specifications and deadlines accurately with stakeholders within Bray Leino and with third-party creative agencies where relevant.
13. Monitor and assess media and ROI performance, using insights to improve effectiveness, and collaborate with the Head of Measurement & Effectiveness where appropriate.
Stakeholder & Team Management
14. Maintain strong relationships with media owners, gathering market intelligence and resolving issues when required.
15. Contribute to new business tenders and pitches.
16. Support, develop, and appraise any direct reports in line with the company’s development framework.
Operational & Administrative Management
17. Ensure accurate client billing and complete timesheets and other administration in a timely manner.
What we are looking for...
18. Possess a thorough understanding of all media channels.
19. Demonstrate a proactive approach, critical thinking, and a commitment to delivering high-quality work efficiently.
20. Ability to work both independently and collaboratively, adapting to business needs.
21. Experience in developing strategic media proposals and implementation plans.
22. Strong understanding of the industry and modern best practices.
23. Ability to negotiate effectively if required.
24. Skilled in building strong relationships with clients across all levels of seniority.
25. Experienced presenter with excellent written and verbal communication skills.
26. Ability to process and apply new information quickly.
27. Strong analytical and problem-solving skills, including numerical competency where required.
28. Ability to identify and develop commercial opportunities that contribute to agency growth.
29. Proficiency in all necessary software tools, including Excel, PowerPoint, Word, Outlook, TGI & Touchpoints via Telmar, and Nielsen AdIntel.