Responsibilities (Text Only)
Territory: Leveraging global/regional guidance, build local strategy & execution plan and coverage. Manage agency teams, ensuring coverage effectiveness and execution excellence. Capture data and insights to meet target metrics and create feedback loops for GRS teams and broader stakeholders. Omnichannel Strategy - Establish and leverage local customer journey maps in order to design and deliver unique Microsoft product experiences across our retail and distribution partners. - Lead a cross-functional marketing council, driving alignment, efficiency and synergy across our owned & operated, digital direct and partner channels. - Activate ecommerce sales motions through digitalmarketing excellence, mobile-first executions and social commerce. - Influence conversion in-store and online through seamless and connected experiences. - Optimize retail presence by landing and maintaining in-store programs and experiences. - Build brand advocates among retail sellers and consumers through training, evangelism and community engagement platforms. Consumer and Partner Marketing Execution - Localize global strategy, campaigns and assets to territories and retail partners, driving adoption and usage of global programs, platforms and playbooks. - Build a Gaming marketing calendar that represents key product campaigns, seasonal beats and launches across markets and partners. - Align and coordinate marketing plans across marketing disciplines and functions, working closely with Partner Marketers, Partner Readiness & Influence, Global Media, Integrated Marketing, PR and Category. - Drive and activate a distribution strategy and playbook. - Land best-in-class product launches, key seasonal initiatives and sustain marketing. Execution Excellence - Actively participate in the Gaming channel marketing community, ensuring effective communication and clarity. - Deliver against timelines, budgets, and scorecards while also capitalizing on innovation opportunities. - Drive creation and review of monthly and quarterly feedback/reporting in support of regular business milestones and digital/in-store execution excellence for Gaming. - Analyze and share insights regardingGaming, leveraging ratings & reviews, voice-of-the-customer and word-on-the-street feedback from our labor teams. - Aggregate and leverage analytics and insights to create better investment strategies and execution across marketing investments to drive greater business impact. - Ensure brand consistency and deep understanding of the customer, competitive and marketing landscape. - Proficient across Microsoft programs, platforms and tools.
Qualifications (Text Only)
Required/Minimum Qualifications (RQs/MQs) - Bachelor's degree in Business, Marketing, Communications, Public Relations or related field AND digital, retail, channel marketing, marketing, retail sales, or commercial sales experience OR equivalent experience. Additional or Preferred Qualifications (PQs) - Experience in Retail/Channel Marketing/Marketing/Retail Sales. - Proven success at marketing and execution planning – particularly Retail Marketing with Consumer Technology products. - Adept at building integrated marketing plans and campaigns across multiple marketing disciplines. - Direct experience interfacing with partners and a proven track record delivering growth/performance metrics. - Understand the digital and physical buying journey (omni channel), well-versed in sales channels, commerce platforms. Expertise landing and coordinating cross-discipline marketing programs and sales programs. - Track record of marketing execution excellence and ROI through planning, operations-savvy, creative execution, readiness and analytics/insights. - New product launch experience - High affinity to and passion for gaming Change Management: - Strong ability to define and implement procedures and/or technologies to deal with changes in the environment. This may include adapting to change, controlling change, and/or affecting change. - Experience managing ambiguity and rapid change – demonstrate agility and risk-taking. Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a requestvia the Accommodation request form. Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work. #J-18808-Ljbffr