Our smart thinking, expert team is looking to recruit a Senior Off-page SEO Manager to support Varn as we continue to grow our business. Varn is the largest and longest-established specialist SEO agency in the South West, based in Bradford on Avon, Wiltshire.
The Role:
We are seeking a candidate to lead the Off-page team, responsible for delivering Off-page SEO and digital PR campaigns, managing client relationships, and overseeing team management.
With at least 5 years of experience in content creation, Off-page SEO, or digital PR, you will collaborate with clients and internal teams to deliver top-tier SEO and content strategies.
The Senior Off-page SEO Manager will plan and execute strategies, conduct competitor research, and outreach campaigns. You will also communicate campaign performance to clients and develop new ideas proactively.
You will work closely with the Head of Client Services and the wider Varn team, and will help train and manage junior team members.
Key Responsibilities:
* Ideation: Lead ideation meetings, develop agendas, and generate campaign ideas.
* Client Management: Manage major accounts, handle client inquiries, report on ROI, delegate outreach, and manage budgets.
* Content-Driven Link Acquisition: Collaborate on creating shareable content, promote content, and secure backlinks through outreach.
* Link Building: Develop and implement link-building strategies, monitor backlink profiles.
* Brand Mentions & Reputation Management: Track brand mentions, convert unlinked mentions into backlinks, and manage reputation.
* Competitor Backlink Analysis: Analyze competitors' backlinks and identify opportunities.
* Monitoring & Reporting: Track SEO initiatives, report progress, and present updates to stakeholders.
Additional responsibilities include maintaining client relationships, staying updated on industry trends, and leading the Off-page SEO team.
Who are you?
* At least 5 years of experience in digital PR/outreach campaigns with measurable results.
* Creative problem-solving skills and ability to interpret client requests.
* Experience with outreach tools like Pitchbox and SEO tools like SEMrush.
* Ability to build long-term client relationships and communicate effectively.
* Strong time management skills and attention to detail.
* Experience mentoring junior team members or willingness to learn.
* Friendly, honest, and team-oriented attitude.
Who are we?
At Varn, our values include expertise, results-driven work, helpful partnership, trustworthiness, happiness, and caring. We offer a salary of £35,000-£39,000, bonus schemes, flexible working environments, and generous holiday allowances.
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