Stylish, grounded, uplifting - these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn’t be where we are today. We curate a world of beauty that’s ethical, inclusive - and importantly - good fun. We inspire you to live your best life. We are Boden.
Overview
We are seeking a culturally attuned, visually instinctive Fashion Concept Forecaster to support the development of seasonal brand concepts and campaign narratives across all touch points.
Reporting into the Head of Creative Concept, this role sits at the centre of the ideation process — helping to shape and articulate the creative direction that defines each season. You will translate inspiration into clear, compelling narratives that inform campaigns, content, retail environments and brand storytelling.
You will be highly organised, creatively curious and detail-driven, with a strong aesthetic sensibility and a deep understanding of contemporary fashion culture.
Location: 3 days per week at our North Acton office, with the remaining days WFH.
**Please include your up-to-date portfolio when applying**
What You Will Do
1. Support the development of seasonal concepts and overarching brand narratives
2. Research cultural, artistic and fashion references to inform creative direction
3. Build mood boards, visual research decks and presentation materials
4. Translate trends and insights into clear, visually compelling outputs
5. Help apply seasonal concepts across campaigns, content and retail touchpoints
6. Support pre-production for shoots, including casting, location and prop research
7. Ensure consistency across all brand outputs and executions
8. Conduct research into cultural, consumer and fashion trends
9. Analyse catwalks, competitors and wider cultural signals to identify emerging trends
10. Develop seasonal trend reports across colour, print, silhouette and fabric
11. Translate global trends into direction that aligns with the brand
12. Maintain organised archives of visual research and past campaigns
13. Support timelines and presentation development for stakeholders
14. Collaborate with design, buying and marketing teams to align creative and commercial direction
About You
15. Degree-level qualification in a fashion-related discipline (or equivalent experience)
16. Proven experience shaping trends or creative direction within a fashion or cultural environment
17. Strong visual eye and instinct for premium brand positioning
18. Confident using Adobe Creative Suite and presentation tools
19. Deep interest in fashion, art, photography and culture
20. A natural storyteller with the ability to translate ideas into clear narratives
Our Behaviours
21. At Boden, how we work matters just as much as what we deliver.
22. We keep things simple. We say what we mean, keep each other in the loop, and follow through on what we’ve said we’ll do.
23. We care about doing a good job - and we care about each other. We’re always kind, often honest, and we will push for high standards without making it heavy.
24. We know what we’re good at, we lean on each other when needed, and we show up as a team - taking ownership and getting things done together.
What We Offer
25. Competitive salary & targeted annual bonus scheme.
26. Generous Boden clothing allowance!
27. 30% discount on all current clothing ranges.
28. 25 days Holiday annually, plus Bank Holidays.
29. Online Portal with an array of discounts on retail & entertainment.
30. Virtual GP Service for you and your household!
31. Free onsite parking and subsidised café.