In this role, you will be part of shaping the future of the Apple TV App and Apple TV service. You will blend cultural, behavioural, and technological insights to fuel ideation across projects, contributing to briefs that inspire meaningful work and evolve the experience our viewers have with both the service and award-winning titles. Communications or brand strategy experience, entertainment industry experience a big plus. A portfolio demonstrating strategic thinking, with experience in understanding audience and user needs. Fluency and experience in the technology and product innovation space. Ability to collaborate with teams across a complex ecosystem. A solid understanding of qualitative and quantitative data. Using this data to inform strategy. Translating data into compelling stories to support ideas and inspire creatives. Storytelling skills, capable of supporting both inspiring and directional creative strategy. A passion for shaping meaningful, provocative, and significant strategies. A deep love for TV and Film and bringing that knowledge to the forefront of your strategic thinking. Excited to work in a creative and dynamic environment and embrace the opportunity to continuously enhance the Apple brand through strategic innovation. Comfort with both analytical and creative thinking, integrating insights with creative problem-solving. Interest in opportunity identification and creative ideation. Exposure to channel planning and consumer research is a plus. Experience in Social Media and brand and performance marketing is also a plus. Ability to develop, share and present ideas in a clear and inspiring manner.