Lead architect for UKI brand perception and corporate marketing, translating the "Agentic Enterprise" narrative into a commercial engine. The role involves converting global brand strategy into high‑impact local programs, orchestrating brand campaigns, and driving local activations for sports partnerships (F1, LIV Golf, Tottenham Hotspur). Focus is on automating operations to prioritize high‑value strategy that connects brand authority, market confidence, and commercial growth for the UKI OU.
Key Responsibilities
* Brand Campaign Activation & Media Orchestration: Lead the UKI activation of global brand campaigns, acting as the primary lead for the brand media agency (scoping, briefing, optimisation, reporting), defining brand metrics (Awareness, Familiarity, Perception) and overseeing the operational backbone of our campaigns (e.g. trafficking, tagging, creative asset management).
* Sports Marketing Campaigns & Strategic Events: Orchestrate local activations for global sports partnerships (F1, LIV Golf, Tottenham Hotspur) that position Salesforce as the UKI’s most trusted Agentic AI provider, including social, influencer and event activations, and support MLT and HQ Sports Marketing team with assessing and negotiating any local sports partnerships, ensuring alignment with global policies and governance.
* Messaging Governance & Enablement: Serve as the "Global‑to‑Local Bridge" for Agentforce Messaging, owning governance and running enablement to ensure all internal and external UKI marketing activities align with the core "Agentic Enterprise" narrative, from keynote scripts to partner activations.
* Corporate Marketing Campaigns & Narrative Integration: Partner with PR/Comms, PubSec and Government Affairs teams to embed the UKI narrative where relevant across UKI marketing activities, and shape standalone Corporate Marketing campaigns that reinforce Salesforce’s position as a trusted AI leader, localising key corporate content like World Tour Keynotes and Customer Zero stories.
* Strategic Alignment & Commercial Influence: Translate complex brand performance metrics into business‑ready insights, working with HQ, Data strategy and Media teams to demonstrate to UKI Field Marketing teams how brand fuels pipeline generation and long‑term ACV growth through brand‑to‑demand modelling and strategic audience management.
* Agentic Marketing Maker: Automate Brand Operations by leveraging AI & agentic technology to transform and streamline operations (e.g. trafficking, tagging and QA of creative assets across media mix), reporting (e.g. MPRs/PCAs), modelling (e.g. predictive commercial modelling, brand‑to‑demand uplift and correlative studies) and enablement (e.g. Messaging Agents).
Required Skills
* 7+ years of B2B marketing experience, including developing and executing integrated brand campaigns and corporate marketing strategies for large, complex markets.
* Strong command of Salesforce company, customer, messaging and product fundamentals, as well as core marketing principles (e.g. full funnel marketing, campaign best practices).
* Proven experience acting as the primary lead for managing media and creative agencies, managing multimillion‑pound investments, and leading end‑to‑end campaign operations (scoping, budgeting, briefing, optimisation, reporting/QBRs).
* Demonstrated ability to translate complex brand metrics (e.g. Awareness, Familiarity, Perception) into business‑ready insights, including experience with Brand‑to‑Demand modelling and quantifying commercial ROI.
* Cross‑functional leadership and stakeholder management skills, with experience navigating complex enterprise ecosystems (e.g. global/local, partner, agency).
* Ability to own and deliver strategic cross‑functional programmes independently, with a high latitude in determining objectives and approaches to critical assignments.
* A proactive problem‑solver who takes charge of complex issues, gathers multiple viewpoints, and drives towards resolution with high initiative.
* Mindset that exemplifies the "business first" approach when evaluating strategy and outcomes.
* Exceptional executive communication and storytelling skills, with proven ability to persuade and align stakeholders and leadership on complex full‑funnel strategies.
Preferred Skills
* Experience with messaging governance and enablement, ensuring internal and external narrative consistency (e.g. Agentforce narrative).
* Experience leveraging AI/Agentic technology to automate marketing operations and drive predictive commercial modelling.
* Fluency in using tools and platforms for data analysis, reporting and audience segmentation (e.g. Tableau) as well as campaign operations tools for media trafficking, tagging and creative asset management.
* Strong networks with internal Salesforce teams (e.g. HQ/EMEA) and/or external agency/partner stakeholders.
* Technical experience in data strategy, audience segmentation, and managing full‑funnel integrated journeys.
* Ability to coach or mentor others on marketing fundamentals and business metrics.
* Experience supporting the assessment and negotiation of brand sponsorships and sports partnerships.
Posting Statement
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