Overview
The Product Marketing Manager - Saas role focuses on developing and executing GTM strategies to promote products effectively. This position is ideal for candidates with a strong understanding of marketing practices and product positioning from a Tech / Saas background. The company is an SME Saas provider in central Manchester, providing software solutions to mainly public sector customers. They are based in an accessible central Manchester location, offering hybrid working.
Description
The key responsibilities for the Product Marketing Manager - Saas role will include:
* Develop and implement product marketing strategies to support business objectives.
* Act as the stand-in Head of Department when required.
* Collaborate with cross-functional teams to align marketing efforts with product development.
* Create and manage marketing campaigns to drive product awareness and sales.
* Conduct market research to identify trends, customer needs, and opportunities for growth.
* Craft compelling product messaging and positioning to differentiate offerings in the Technology market.
* Analyse campaign performance and provide actionable insights to improve outcomes.
* Support the sales team with marketing materials and product knowledge.
* Stay updated on industry developments to ensure competitive positioning.
Profile
A successful Product Marketing Manager should have:
* Proven experience in a Product Marketing Manager, or Marketing Management role within SaaS, IT, Technology.
* 5+ years experience in Marketing.
* Experience in line management, or team leading / mentoring colleagues.
* Demonstrable record of launching new products to UK markets.
* Strong understanding of GTM strategies within the tech sector.
* Strong understanding of product positioning and branding strategies.
* Proficiency in analysing market trends and customer insights, and able to translate data into actionable insights.
* Excellent communication and collaboration skills.
* Ability to manage multiple projects and meet deadlines effectively.
* Knowledge of digital marketing tools and analytics platforms.
* A degree in marketing, business, or a related field is preferred.
Job Offer
On offer for the Product Marketing Manager - Saas role:
* A competitive salary up to £60,000 per annum.
* Hybrid Working - 3 days in office, 2 from home.
* Opportunities for professional growth and development within the Technology industry.
* A collaborative and innovative work environment.
* Comprehensive benefits package to support work-life balance.
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