Sales Team Leader
Location: Cirencester
Reports To: Sales Manager
Salary: £40,000 + Commission (OTE 80k-£90K)
Job Purpose
To lead, coach, and develop a team of new sales starters, building their confidence, capability, and performance from initial onboarding through to full competency. This role is responsible for creating a high‑performing, motivated Academy team that successfully progresses into core sales roles and contributes to overall sales success.
Key Accountabilities & Responsibilities
* Coach, mentor, and develop individuals with little or no prior sales experience
* Deliver structured and hands‑on training to build core sales skills and confidence
* Support team members through onboarding and guide them to full role competency
* Set clear performance objectives and provide consistent, constructive feedback
* Monitor individual and team performance, producing regular progress reports
* Create and implement tailored development plans based on individual needs
* Foster a positive, inclusive, and high‑energy team culture focused on growth and success
Outputs & Measures of Success
Key Outputs:
* Effective onboarding and development of new sales starters
* Increased confidence, capability, and performance across the team
* Clear, structured reporting and development planning
* A positive, engaged, and motivated team environment
Indicative Measures:
* Successful completion of onboarding milestones and reduced time to competency
* Achievement of KPIs, including quality of calls and progression into core sales roles
* Timely and accurate reporting, with actionable development plans
* High engagement scores, low early‑stage attrition, and positive team feedback
Skills, Knowledge & Experience
* Proven experience in coaching, mentoring, or developing individuals, ideally within a sales environment
* Strong communication and interpersonal skills, with the ability to motivate and inspire
* Experience training individuals with limited or no prior experience
* Confidence in setting targets, delivering feedback, and driving performance improvement
* Highly organised, with the ability to manage multiple development plans simultaneously
* A genuine passion for developing people and building capability from the ground up
Behaviours
* Supportive, patient, and encouraging approach to leadership
* Leads by example with professionalism and a positive attitude
* Builds an inclusive and motivating team environment
* Proactively identifies development needs and growth opportunities
* Demonstrates resilience, adaptability, and a commitment to continuous improvement
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