Overview
Join the role of Regional Marketing Manager - Combustibles at Imperial Brands PLC and drive marketing excellence across Europe.
Responsibilities
* Collaborate with market clusters to shape strategic business plans and regional marketing priorities that align with commercial objectives.
* Co‑lead portfolio strategy and reviews, ensuring consumer‑centric initiatives support brand and business plan targets.
* Evaluate business cases for new launches, ensuring feasibility and cross‑functional alignment to meet market goals.
* Partner with global and regional teams to co‑create brand strategies and a three‑year initiative roadmap for portfolio delivery.
* Ensure optimal brand architecture and activation across clusters to drive success with key consumer segments.
* Champion consumer insights and promote best practice sharing across the region to build strategic and operational capability.
Qualifications
* Proven experience in marketing and brand management, including product portfolio oversight and in‑market activation.
* Strong project management capabilities with a track record of delivering results.
* Commercially astute, with a solid understanding of both marketing and sales functions.
* Skilled in leveraging consumer and market insights to drive commercial performance.
* Highly collaborative, with excellent influencing and stakeholder management skills within complex matrix organisations.
Compensation & Benefits
In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well as inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.
Inclusion & EEO
Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.
About Imperial Brands
We’re a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award‑winning development programmes that creates exciting and rewarding career opportunities for all.
#J-18808-Ljbffr