I am building a small lead magnet ecosystem.
This project includes:
Setting up a ScoreApp landing page + assessment (lead magnet)
Setting up a Kartra questionnaire for a paid system.
Required Experience
Basic cut and paste into a landing page template
Kartra forms, tagging, and automations (required)
Clean UX, minimal design
Comfortable working from exact copy provided
Scope of Work
Part 1: ScoreApp Setup
Build a ScoreApp landing page using provided copy (no rewriting needed)
Set up a 15–20 question assessment using a 1–5 scale (everything provided)
Configure score bands (Low / Developing / Durable or similar)
Set up results pages for each score band
Connect lead capture and email delivery
Ensure mobile-friendly layout
Part 2: Kartra Questionnaire Setup
Build a longer, deeper questionnaire inside Kartra for paid users (all questions provided)
Use Kartra forms with tagging logic
Prepare the questionnaire to be used as part of onboarding for the paid system.
Ensure tags can trigger different email or content paths later
What I Will Provide
Final landing page copy
Final assessment questions
Brand tone and positioning guidance
Direction on score bands and tagging logic
Any branding assets (logo etc)
Deliverables
Live ScoreApp landing page + assessment
ScoreApp scoring logic documented
Kartra questionnaire built and tested
Tagging logic clearly explained
Contract duration of less than 1 month.
Mandatory skills: Kartra, score app, Lead Capture, Marketing Automation