Drive growth, take ownership…….and lead from the front.
We’re assisting a successful and growing direct-to-consumer e-commerce business in their search for a commercially driven General Manager. Working directly with the owner and founder of the business, this key appointment will assume full ownership of online performance and day-to-day operations, while playing a key role in shaping the wider business strategy.
Situated in a semi-rural location, in the heart of Essex, this is the ideal opportunity for someone who thrives on crafting business strategy, making decisions, and taking responsibility. You’ll be accountable for driving e-commerce revenue, profitability, customer lifetime value, and the overall performance of the business. You won’t just execute strategy. you’ll define it, working closely with the owner to set direction and turn robust business plans into exciting results.
What you’ll be doing
* Owning and driving e-commerce growth, revenue, and margin
* Contributing to and shaping business strategy and commercial direction
* Increasing repeat purchase, retention, and customer lifetime value
* Leading all performance marketing activity with a clear focus on ROI
* Managing paid media across platforms such as Meta, Google, Bing, YouTube, and TikTok
* Identifying, testing, and scaling new acquisition channels
* Leading, motivating, and performance-managing a team of six
* Improving systems, processes, and customer experience to support sustainable growth.
Who this role is for?
You’re commercially minded, data-driven, and confident making decisions. You have a strong understanding of e-commerce platforms, analytics, and CRM systems, PLUS you’ve previously led a team, holding people accountable for their results.
You’re hands-on, an instinctive people manager, comfortable in a fast-moving environment, and motivated by building and scaling an online business….not just maintaining it.
What’s in it for YOU?
* A senior leadership role with real ownership and influence
* Direct input into business strategy and long-term direction
* An owner-led environment where decisions are made quickly
* The opportunity to lead, scale, and leave your mark on a growing DTC business
* A rewarding benefits package to be discussed at interview
If you’re ready to step into a role where your ideas shape the strategy and your results drive the business forward, we’d love to hear from you. All enquiries will be treated in the strictest of confidence